MSM.digital Channel Marketing
Project Manager Retail | POS & Shopper Marketing(m/w/x)
Full-timeWith HomeofficeExperienced
Berlin, Lübeck
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HEHero Group
Shopper Insights Global Lead(m/w/x)
Bad Schwartau
Full-timeWith Home OfficeSenior
Nejo AI Summary
Setting global shopper insights vision and strategy for a branded nutritional products company. 10+ years FMCG shopper insights experience required. Flexible hybrid working, healthy work-life balance.
Requirements
- 10+ years Shopper Insights experience in FMCG
- Country and region/global experience
- Influencing senior leadership
- Driving strategic impact through insights
- Leading dispersed, multicultural teams
- Developing dispersed, multicultural teams
- Shopper and retail data expertise
- Strong business acumen
- Connecting shopper insights to commercial priorities
- Connecting shopper insights to strategic priorities
- Excellent communication skills
- Excellent storytelling skills
- Presence to engage senior executives
- Presence to engage retailers
- Passion for food trends
- Passion for shopper behaviour
- Passion for future of retail
Tasks
- Set vision and strategy for global shopper insights
- Establish new shopper insights capabilities across markets
- Collaborate with Sales Excellence Global Lead to define shopper insights network
- Identify candidates within local teams for shopper insights roles
- Champion 3-year global shopper insights roadmap
- Align shopper insights with global category, sales, and sales excellence
- Embed shopper-centric thinking into core ways of working
- Co-develop tools and frameworks for customer engagement
- Deploy standard tools and methodologies for best practices
- Build training programs and toolkits for shopper insights
- Lead and inspire local Shopper Insights Managers/Experts
- Establish meta-learnings and best practices
- Act as Shopper Insights lead at Schwartau location
- Design and deliver shopper research and insights
- Oversee global and local research programs
- Translate insights into compelling narratives for stakeholders
- Influence retail partners during strategic moments
- Embed shopper insights into brand plans and innovation roadmaps
- Support category vision with fact-based shopper narratives
- Monitor global shopper, retail, and food category trends
- Champion innovation in research methods
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Nielsen
- IRI
- Kantar
- loyalty data
- household panels
- e-commerce analytics
Benefits
Flexible Working
- Flexible hybrid working model
- Healthy work-life balance
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Hero Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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HEHero Group
Shopper Insights Global Lead(m/w/x)
Bad Schwartau
Full-timeWith Home OfficeSenior
Nejo AI Summary
Setting global shopper insights vision and strategy for a branded nutritional products company. 10+ years FMCG shopper insights experience required. Flexible hybrid working, healthy work-life balance.
Requirements
- 10+ years Shopper Insights experience in FMCG
- Country and region/global experience
- Influencing senior leadership
- Driving strategic impact through insights
- Leading dispersed, multicultural teams
- Developing dispersed, multicultural teams
- Shopper and retail data expertise
- Strong business acumen
- Connecting shopper insights to commercial priorities
- Connecting shopper insights to strategic priorities
- Excellent communication skills
- Excellent storytelling skills
- Presence to engage senior executives
- Presence to engage retailers
- Passion for food trends
- Passion for shopper behaviour
- Passion for future of retail
Tasks
- Set vision and strategy for global shopper insights
- Establish new shopper insights capabilities across markets
- Collaborate with Sales Excellence Global Lead to define shopper insights network
- Identify candidates within local teams for shopper insights roles
- Champion 3-year global shopper insights roadmap
- Align shopper insights with global category, sales, and sales excellence
- Embed shopper-centric thinking into core ways of working
- Co-develop tools and frameworks for customer engagement
- Deploy standard tools and methodologies for best practices
- Build training programs and toolkits for shopper insights
- Lead and inspire local Shopper Insights Managers/Experts
- Establish meta-learnings and best practices
- Act as Shopper Insights lead at Schwartau location
- Design and deliver shopper research and insights
- Oversee global and local research programs
- Translate insights into compelling narratives for stakeholders
- Influence retail partners during strategic moments
- Embed shopper insights into brand plans and innovation roadmaps
- Support category vision with fact-based shopper narratives
- Monitor global shopper, retail, and food category trends
- Champion innovation in research methods
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Nielsen
- IRI
- Kantar
- loyalty data
- household panels
- e-commerce analytics
Benefits
Flexible Working
- Flexible hybrid working model
- Healthy work-life balance
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Hero Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Hero Group
Industry
Food
Description
Das Unternehmen ist deutscher Marktführer in den Kategorien Konfitüre und Müsliriegel und bietet Produkte an, die so natürlich wie möglich sind.
Not a perfect match?
- MSM.digital Channel Marketing
Project Manager Retail | POS & Shopper Marketing(m/w/x)
Full-timeWith HomeofficeExperiencedBerlin, Lübeck - H. & J. Brüggen KG
Senior Lean Projectmanager(m/w/x)
Full-timeWith HomeofficeSeniorLübeckfrom 60,000 - 70,000 / year - Hero Group
Supply Chain Planning Solution Architect(m/w/x)
Full-timeWith HomeofficeExperiencedBad Schwartau - SCHWARTAUER WERKE GmbH & Co. KG
Country Demand Planner(m/w/x)
Full-timeTemporary contractWith HomeofficeJuniorBad Schwartau - loyos bi GmbH
Product Owner – HR Reporting & Analytics(m/w/x)
Full-time/Part-timeRemoteExperiencedLübeck