MediaMarktSaturn Retail Group
Specialist Loyalty Program Management Global(m/w/x)
Full-timeWith HomeofficeJunior
München, Ingolstadt
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MEMediaMarktSaturn Retail Group
Senior Specialist Customer Strategy & Personalization(m/w/x)
München, Ingolstadt
Full-timeWith Home OfficeSenior
AI/ML
Data Science
Nejo AI Summary
Developing omnichannel personalization strategies and customer engagement concepts for a major electronics retailer. Expertise in e-commerce, CRM, and data-driven marketing required. 30 days vacation, company pension, and employee discounts.
Requirements
- Studies in business administration, marketing, communications, economics, or comparable qualification
- Professional experience in omnichannel (digital/offline), cross-channel personalization strategy, customer engagement strategy development, operationalization of strategic frameworks, business case development, and project management
- Expertise in e-commerce (Webshop, App), CRM, direct communication, loyalty programs, automation, customer journeys, personalized communication, recommendations, and/or analytics
- Understanding of data-driven marketing, customer loyalty, and personalization ecosystems (technology and data)
- Knowledge of current market trends (including AI)
- Strategic competence in developing mid- and long-term roadmaps
- Identifying quick wins
- Project management experience, including creation of business cases
- Generating measurable impact and customer value
- Experience in stakeholder management and communication
- Advanced proficiency in English
- German language skills (plus)
- Willingness to travel occasionally
Tasks
- Develop short-, mid-, and long-term customer engagement strategies
- Collaborate with the team to focus on customer growth, knowledge, and reactivation
- Create new concepts to enhance personalized communication and services
- Further develop existing ideas across all sales and communication channels
- Define requirements with IT departments and business stakeholders
- Assume PMO role in long-term cross-channel personalization projects
- Prepare business cases and associated roadmaps
- Create presentations and documents for business stakeholders and leadership
- Explore and evaluate innovative service providers and technologies
- Optimize time-to-market for strategic initiatives
- Prepare decision-making documents for management
- Optimize business processes
- Establish and evaluate KPIs and reporting structures
- Measure success of initiatives
- Collaborate with national departments (Sales, Marketing, CRM, Store Organization, Customer Care, Online, App)
- Collaborate with international departments (Product Team, Product Owner, Tech)
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- Webshop
- App
- Customer Relationship Management
- AI
Benefits
More Vacation Days
- 30 days vacation
Retirement Plans
- Company pension plan
Corporate Discounts
- Employee discount
Healthcare & Fitness
- Fitness collaborations
Learning & Development
- Training and education
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of MediaMarktSaturn Retail Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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MEMediaMarktSaturn Retail Group
Senior Specialist Customer Strategy & Personalization(m/w/x)
München, Ingolstadt
Full-timeWith Home OfficeSenior
AI/ML
Data Science
Nejo AI Summary
Developing omnichannel personalization strategies and customer engagement concepts for a major electronics retailer. Expertise in e-commerce, CRM, and data-driven marketing required. 30 days vacation, company pension, and employee discounts.
Requirements
- Studies in business administration, marketing, communications, economics, or comparable qualification
- Professional experience in omnichannel (digital/offline), cross-channel personalization strategy, customer engagement strategy development, operationalization of strategic frameworks, business case development, and project management
- Expertise in e-commerce (Webshop, App), CRM, direct communication, loyalty programs, automation, customer journeys, personalized communication, recommendations, and/or analytics
- Understanding of data-driven marketing, customer loyalty, and personalization ecosystems (technology and data)
- Knowledge of current market trends (including AI)
- Strategic competence in developing mid- and long-term roadmaps
- Identifying quick wins
- Project management experience, including creation of business cases
- Generating measurable impact and customer value
- Experience in stakeholder management and communication
- Advanced proficiency in English
- German language skills (plus)
- Willingness to travel occasionally
Tasks
- Develop short-, mid-, and long-term customer engagement strategies
- Collaborate with the team to focus on customer growth, knowledge, and reactivation
- Create new concepts to enhance personalized communication and services
- Further develop existing ideas across all sales and communication channels
- Define requirements with IT departments and business stakeholders
- Assume PMO role in long-term cross-channel personalization projects
- Prepare business cases and associated roadmaps
- Create presentations and documents for business stakeholders and leadership
- Explore and evaluate innovative service providers and technologies
- Optimize time-to-market for strategic initiatives
- Prepare decision-making documents for management
- Optimize business processes
- Establish and evaluate KPIs and reporting structures
- Measure success of initiatives
- Collaborate with national departments (Sales, Marketing, CRM, Store Organization, Customer Care, Online, App)
- Collaborate with international departments (Product Team, Product Owner, Tech)
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- Webshop
- App
- Customer Relationship Management
- AI
Benefits
More Vacation Days
- 30 days vacation
Retirement Plans
- Company pension plan
Corporate Discounts
- Employee discount
Healthcare & Fitness
- Fitness collaborations
Learning & Development
- Training and education
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of MediaMarktSaturn Retail Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
MediaMarktSaturn Retail Group
Industry
Retail
Description
MediaMarkt ist der ungeschlagene Marktführer im Consumer Electronics Markt in Österreich mit über 50 Standorten und einem Onlineshop.
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