Almedia
Performance Marketing Lead(m/w/x)
Full-timeOn-siteSenior
Berlin
from USD 100,000
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ALAlmedia
Senior Performance Marketing Specialist - SEA/SEM focus(m/w/x)
Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Scaling Google Ads budgets across Search, Display, Discovery, and UAC for user acquisition. 4+ years managing large-scale Google Ads accounts required. Equity in Almedia, transport subsidy, and language learning.
Requirements
- 4+ years managing large-scale Google Ads accounts
- Proven track record scaling budgets while maintaining target ROAS/CPA
- In-depth knowledge of Google bidding algorithms
- In-depth knowledge of Google tracking requirements (GTM/GA4)
- In-depth knowledge of mobile app tracking in Google ecosystem
- Exceptional ability to navigate complex datasets using SQL
- Exceptional ability to navigate complex datasets using Excel
- Ability to uncover trends in datasets
- History of hands-on execution of campaigns
- Pride in technical setup of campaigns
- Pride in daily performance of campaigns
- Ability to pivot between projects and goals
- Adapt Google Ads expertise to internal product needs
- Proactive ownership of accounts
- Identification and fixing of account inefficiencies
- Systems thinking for building repeatable processes
- Building processes for easier scaling
- Building processes for predictable scaling
- Growth obsession and target achievement
- Seeking 1% improvements for massive scale
Tasks
- Manage Google Ads ecosystem
- Scale budgets across Search, Display, Discovery, UAC
- Optimize campaigns for ROI and user acquisition
- Execute advanced bidding strategies
- Conduct deep keyword research
- Segment audiences for targeted campaigns
- Refine account structures for efficiency
- Analyze deep-funnel performance data
- Identify growth levers
- Translate data insights into strategies
- Maintain testing roadmap for creatives and landing pages
- Build scalable marketing processes
- Implement reporting frameworks
- Ensure rapid decision-making
- Foster cross-project transparency
- Collaborate with Creative team
- Iterate on high-performing assets
- Work with Data/Product teams
- Ensure attribution accuracy
- Align with business KPIs
Work Experience
- 4 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Ads
- GTM
- GA4
- SQL
- Excel
Benefits
Competitive Pay
- Equity in Almedia
Public Transport Subsidies
- Transport subsidy
Free or Subsidized Food
- Breakfasts and lunches
Learning & Development
- Language learning
Healthcare & Fitness
- Urban Sports Club
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Almedia and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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ALAlmedia
Senior Performance Marketing Specialist - SEA/SEM focus(m/w/x)
Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Scaling Google Ads budgets across Search, Display, Discovery, and UAC for user acquisition. 4+ years managing large-scale Google Ads accounts required. Equity in Almedia, transport subsidy, and language learning.
Requirements
- 4+ years managing large-scale Google Ads accounts
- Proven track record scaling budgets while maintaining target ROAS/CPA
- In-depth knowledge of Google bidding algorithms
- In-depth knowledge of Google tracking requirements (GTM/GA4)
- In-depth knowledge of mobile app tracking in Google ecosystem
- Exceptional ability to navigate complex datasets using SQL
- Exceptional ability to navigate complex datasets using Excel
- Ability to uncover trends in datasets
- History of hands-on execution of campaigns
- Pride in technical setup of campaigns
- Pride in daily performance of campaigns
- Ability to pivot between projects and goals
- Adapt Google Ads expertise to internal product needs
- Proactive ownership of accounts
- Identification and fixing of account inefficiencies
- Systems thinking for building repeatable processes
- Building processes for easier scaling
- Building processes for predictable scaling
- Growth obsession and target achievement
- Seeking 1% improvements for massive scale
Tasks
- Manage Google Ads ecosystem
- Scale budgets across Search, Display, Discovery, UAC
- Optimize campaigns for ROI and user acquisition
- Execute advanced bidding strategies
- Conduct deep keyword research
- Segment audiences for targeted campaigns
- Refine account structures for efficiency
- Analyze deep-funnel performance data
- Identify growth levers
- Translate data insights into strategies
- Maintain testing roadmap for creatives and landing pages
- Build scalable marketing processes
- Implement reporting frameworks
- Ensure rapid decision-making
- Foster cross-project transparency
- Collaborate with Creative team
- Iterate on high-performing assets
- Work with Data/Product teams
- Ensure attribution accuracy
- Align with business KPIs
Work Experience
- 4 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Ads
- GTM
- GA4
- SQL
- Excel
Benefits
Competitive Pay
- Equity in Almedia
Public Transport Subsidies
- Transport subsidy
Free or Subsidized Food
- Breakfasts and lunches
Learning & Development
- Language learning
Healthcare & Fitness
- Urban Sports Club
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Almedia and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Almedia
Industry
Marketing
Description
The company is building the future of marketing by rewarding a community of over 50 million users for engaging with advertisers' products.
Not a perfect match?
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