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Senior Media Manager(m/w/x)
Leading performance campaigns across TV, OOH, Radio, and digital for a digital automotive platform. 5+ years managing campaigns with SQL or BigQuery experience required. 30 days vacation, dedicated education budget.
Requirements
- 5+ years of experience in managing and scaling marketing campaigns
- Exceptional analytical skills and strategic, data-driven approach
- Proficiency in Excel and experience with SQL or BigQuery
- Demonstrated leadership abilities and attention to detail
- Extensive experience in managing agency and media supplier relationships
- Outstanding communication and presentation skills
- Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese
- High motivation, adaptability, and commitment to innovation
- Expertise in programmatic media buying and shaping creative strategy
Tasks
- Lead planning and execution of performance-driven campaigns
- Optimize campaigns across TV, OOH, Radio, and digital channels
- Develop measurement and attribution frameworks for marketing initiatives
- Analyze campaign performance using KPIs and business data
- Identify growth opportunities with advanced analytics tools
- Manage and allocate budgets across channels for customer acquisition
- Build data-backed business cases for brand initiatives
- Cultivate relationships with media partners and stakeholders
- Negotiate TV pricing and manage agency relationships
- Collaborate with creative teams to inspire impactful campaign concepts
- Identify and scale new offline and online channels for growth
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
- Spanish – Basic
- Swedish – Basic
- Portuguese – Basic
Tools & Technologies
- Excel
- SQL
- BigQuery
Benefits
Flexible Working
- Working-from-home options
- Flexible working hours
More Vacation Days
- 30 days of vacation
Additional Allowances
- Dedicated education budget
Corporate Discounts
- Discounts on well-known brands
Other Benefits
- Special offers on used cars
Mental Health Support
- Free access to Headspace
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Senior Media Manager(m/w/x)
Leading performance campaigns across TV, OOH, Radio, and digital for a digital automotive platform. 5+ years managing campaigns with SQL or BigQuery experience required. 30 days vacation, dedicated education budget.
Requirements
- 5+ years of experience in managing and scaling marketing campaigns
- Exceptional analytical skills and strategic, data-driven approach
- Proficiency in Excel and experience with SQL or BigQuery
- Demonstrated leadership abilities and attention to detail
- Extensive experience in managing agency and media supplier relationships
- Outstanding communication and presentation skills
- Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese
- High motivation, adaptability, and commitment to innovation
- Expertise in programmatic media buying and shaping creative strategy
Tasks
- Lead planning and execution of performance-driven campaigns
- Optimize campaigns across TV, OOH, Radio, and digital channels
- Develop measurement and attribution frameworks for marketing initiatives
- Analyze campaign performance using KPIs and business data
- Identify growth opportunities with advanced analytics tools
- Manage and allocate budgets across channels for customer acquisition
- Build data-backed business cases for brand initiatives
- Cultivate relationships with media partners and stakeholders
- Negotiate TV pricing and manage agency relationships
- Collaborate with creative teams to inspire impactful campaign concepts
- Identify and scale new offline and online channels for growth
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
- Spanish – Basic
- Swedish – Basic
- Portuguese – Basic
Tools & Technologies
- Excel
- SQL
- BigQuery
Benefits
Flexible Working
- Working-from-home options
- Flexible working hours
More Vacation Days
- 30 days of vacation
Additional Allowances
- Dedicated education budget
Corporate Discounts
- Discounts on well-known brands
Other Benefits
- Special offers on used cars
Mental Health Support
- Free access to Headspace
About the Company
AUTO1 Group
Industry
Automotive
Description
AUTO1 Group ist Europas führende digitale Automobilplattform. Als dynamisches Tech-Unternehmen revolutionieren wir mit unseren Marken wirkaufendeinauto.de, AUTO1.com und Autohero die Automobilbranche.
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