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Famly
yesterday

Senior Martech & Data Manager(m/w/x)

Berlin
Full-timeOn-siteSenior

Description

As the technical architect of the company's marketing infrastructure, you will bridge the gap between strategy and execution by building scalable data systems that drive revenue growth.

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Requirements

  • Experience with data structures and reporting
  • Server-side tracking and conversion APIs
  • Technical and non-technical communication skills
  • Proven marketing performance improvement
  • AI fluency and innovation focus
  • Proficiency in scaling work via tools
  • Experience with AI/ML marketing solutions
  • Coding and scripting for prototyping
  • Marketing or engineering background
  • GTM expertise and data modeling interest
  • Engineering background with business context
  • Deep GTM and tracking expertise
  • GA4 mastery and BigQuery integration
  • Ad platform and conversion API experience
  • HubSpot or similar MAP proficiency
  • SQL proficiency and database design
  • Privacy and compliance knowledge
  • API and webhook integration skills
  • Ability to explain technical concepts
  • Technical specification writing skills
  • Effective documentation creation
  • Solution-oriented and self-driven
  • Critical thinking and analytical mindset
  • Iterative and execution-focused approach
  • Systems thinking and framework building
  • Focus on scalability and leverage
  • Curiosity and team motivation
  • Active technical sharing or projects
  • Privacy regulation navigation experience
  • Active participation in martech communities
  • Internal tool or extension development
  • Creative technical problem-solving
  • Bachelor's degree

Education

Bachelor's degree

Work Experience

approx. 4 - 6 years

Tasks

  • Design the complete marketing data model
  • Define data structures and taxonomies
  • Architect real-time data flows
  • Partner with data engineers on specifications
  • Document systems for independent team use
  • Optimize the full martech stack
  • Implement advanced server-side tracking
  • Build and maintain system integrations
  • Troubleshoot technical infrastructure issues
  • Build dashboards and measurement frameworks
  • Design accurate marketing attribution models
  • Translate business questions into technical requirements
  • Monitor data quality and governance
  • Evaluate and implement AI optimization tools
  • Build scalable marketing automation workflows
  • Liaise between marketing and engineering teams
  • Explain technical constraints to stakeholders

Tools & Technologies

ClaudeN8NMakeJavaScriptGA4BigQueryMeta Conversions APIGoogle AdsHubSpotSQLGitHub

Languages

EnglishBusiness Fluent

Benefits

Other Benefits

  • Real ownership
  • Direct revenue impact

Informal Culture

  • Autonomy and trust

Learning & Development

  • Learning and growth opportunities

Purpose-Driven Work

  • Meaningful work
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Famly and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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