TOWA
Senior Consultant – MarTech & Customer Data Strategy(m/w/x)
Full-time/Part-timeWith HomeofficeSenior
Hamburg
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MEMerkle
Senior Martech Consultant(m/w/x)
Hamburg
Full-timeWith Home OfficeSenior
Nejo AI Summary
As a strategic bridge between marketing and engineering, you will design complex customer journeys and lead Braze implementations to transform how global clients engage with their audiences.
Requirements
- Experience with Braze or comparable marketing automation platforms
- Understanding of digital marketing concepts
- Working knowledge of HTML, SQL, and Liquid
- Familiarity with data layers, CDPs, and APIs
- Ability to explain complex technical concepts
- Proactive and solution-oriented mindset
- Fluency in German and English
Tasks
- Lead global Braze and marketing automation implementations
- Translate business requirements into actionable solution designs
- Design cross-channel customer journeys using Braze Canvas
- Define segmentation logic and data schema structures
- Advise clients on advanced Braze features and Liquid templating
- Serve as a subject matter expert in workshops and pitches
- Develop strategic MarTech methodologies and reusable frameworks
- Collaborate with internal teams to resolve technical escalations
- Coach and mentor junior team members in consulting skills
Education
Bachelor's degreeORMaster's degree
Languages
German – Business FluentEnglish – Business Fluent
Tools & Technologies
BrazeSalesforceAdobeHubSpotHTMLSQLLiquidCDPsAPIs
Benefits
Flexible Working
- •Flexible working hours
- •Flexitime and home office
Purpose-Driven Work
- •2 additional volunteering days
More Vacation Days
- •3 extra wellness days
- •27 days vacation
Mental Health Support
- •Mental Health First Aider
- •Employee Assistance program
Sustainability Focus
- •CO₂-neutral offices
- •Renewable energy offices
Learning & Development
- •Training and development opportunities
- •In-house dentsu Academy
- •40 additional learning hours
Corporate Discounts
- •Corporate benefits platform
Retirement Plans
- •Company pension plan
Company Bike
- •Bike leasing program
Workation & Sabbatical
- •Workation possibility
Bonuses & Incentives
- •Referral bonus program
Informal Culture
- •Dog-friendly offices
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Merkle and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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MEMerkle
Senior Martech Consultant(m/w/x)
Hamburg
Full-timeWith Home OfficeSenior
Nejo AI Summary
As a strategic bridge between marketing and engineering, you will design complex customer journeys and lead Braze implementations to transform how global clients engage with their audiences.
Requirements
- Experience with Braze or comparable marketing automation platforms
- Understanding of digital marketing concepts
- Working knowledge of HTML, SQL, and Liquid
- Familiarity with data layers, CDPs, and APIs
- Ability to explain complex technical concepts
- Proactive and solution-oriented mindset
- Fluency in German and English
Tasks
- Lead global Braze and marketing automation implementations
- Translate business requirements into actionable solution designs
- Design cross-channel customer journeys using Braze Canvas
- Define segmentation logic and data schema structures
- Advise clients on advanced Braze features and Liquid templating
- Serve as a subject matter expert in workshops and pitches
- Develop strategic MarTech methodologies and reusable frameworks
- Collaborate with internal teams to resolve technical escalations
- Coach and mentor junior team members in consulting skills
Education
Bachelor's degreeORMaster's degree
Languages
German – Business FluentEnglish – Business Fluent
Tools & Technologies
BrazeSalesforceAdobeHubSpotHTMLSQLLiquidCDPsAPIs
Benefits
Flexible Working
- •Flexible working hours
- •Flexitime and home office
Purpose-Driven Work
- •2 additional volunteering days
More Vacation Days
- •3 extra wellness days
- •27 days vacation
Mental Health Support
- •Mental Health First Aider
- •Employee Assistance program
Sustainability Focus
- •CO₂-neutral offices
- •Renewable energy offices
Learning & Development
- •Training and development opportunities
- •In-house dentsu Academy
- •40 additional learning hours
Corporate Discounts
- •Corporate benefits platform
Retirement Plans
- •Company pension plan
Company Bike
- •Bike leasing program
Workation & Sabbatical
- •Workation possibility
Bonuses & Incentives
- •Referral bonus program
Informal Culture
- •Dog-friendly offices
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Merkle and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Merkle
Industry
Marketing
Description
Das Unternehmen gestaltet die Experience Economy und unterstützt Firmen dabei, Kundenloyalität zu stärken und bedeutungsvolle Verbindungen aufzubauen.
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