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ZO
zooplus SE
last mo.

Senior Marketing Tracking Expert(m/w/x)

München, Wien
Full-timeWith Home OfficeSenior
Data Science

Description

In this role, you will play a crucial part in shaping marketing strategies by tracking campaigns and analyzing data across multiple countries. Your expertise will ensure accurate insights that drive impactful marketing decisions.

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Requirements

  • •Completion of studies in engineering, data analytics, business, mathematics, statistics, or related course
  • •3+ years of professional experience
  • •Experience with Google Analytics (Google Analytics 4 is a plus)
  • •Experience with Google Tag Manager
  • •Experience with Big Query
  • •Experience with cookie consent management
  • •Excellent pattern identification and data insight generation skills
  • •Experience with Adobe Analytics platform (Big Plus)
  • •Experience with app tracking and MMPs such as Adjust, Appsflyer, Kochava (Big plus)
  • •Good knowledge of paid advertising and implementation of tracking snippets for Google and Meta (others are plus)
  • •Advanced knowledge in tracking concepts across multiple platforms (web/app)
  • •High affinity towards e-commerce
  • •Excellent communication, time management, and organizational skills
  • •Team player with collaboration skills in international environments
  • •Business fluent in English

Education

Bachelor's degree

Work Experience

3 years

Tasks

  • •Own tracking of various marketing campaigns
  • •Configure, monitor, and debug Google Analytics GA4 implementation
  • •Create and implement tracking plans for user behavior data
  • •Perform regular data quality checks on tracking
  • •Query GA4 data in BigQuery and analyze it via reporting tools
  • •Coordinate projects across product, marketing, and analytics teams
  • •Manage stakeholder interests and provide ongoing feedback
  • •Identify dependencies, bottlenecks, and blockers in projects
  • •Serve as the main point of contact for tracking-related questions

Tools & Technologies

Google AnalyticsGoogle Tag ManagerBig QueryAdobe AnalyticsAdjustAppsflyerKochava

Languages

English – Business Fluent

Benefits

Flexible Working

  • •Hybrid working

Workation & Sabbatical

  • •20 days abroad

Learning & Development

  • •Development opportunities
  • •Excellent training and support

Healthcare & Fitness

  • •Wellbeing offers
  • •Corporate gym rates

Public Transport Subsidies

  • •Subsidised transport

Company Bike

  • •Bike leasing

Corporate Discounts

  • •20% product discount

More Vacation Days

  • •Days off on 24th and 31st of December

Modern Equipment

  • •Company mobile phone
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of zooplus SE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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