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Senior Marketing Manager(m/w/x)
Managing integrated marketing campaigns across the customer journey for digital business transformation clients. Hands-on HubSpot or comparable marketing automation platform experience required. Sabbaticals, parental support, and public transport tickets offered.
Requirements
- Degree in media, marketing, or communications, or several years of professional experience following a comparable qualification
- Extensive experience in managing complex projects
- Hands-on experience with HubSpot or a comparable marketing automation platform
- Independence and initiative
- Structured and analytical approach
- Strong grasp of numbers for analyzing campaign metrics
- Business proficiency in German and English
- Curiosity about new trends and technologies
- Understanding of digital transformation challenges
- Experience in leading projects or coordinating small teams
Tasks
- Design and implement strategic marketing initiatives
- Plan and execute integrated marketing campaigns
- Build, manage, and evaluate campaigns across the customer journey
- Develop audience-specific strategies to increase market visibility
- Create website copy, blog articles, newsletters, webinars, and LinkedIn campaigns
- Analyze campaign performance and optimize based on data
- Report on campaign outcomes and insights
- Collaborate with internal stakeholders on omni-channel campaigns
- Ensure consistent execution across all marketing channels
- Monitor market and competitor developments for trends
- Translate trends into innovative ideas and actionable recommendations
- Build knowledge about target groups and market environments
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- HubSpot
Benefits
Flexible Working
- Hybrid work
- Flexible hours
Family Support
- Parental support
Workation & Sabbatical
- Sabbaticals
Public Transport Subsidies
- Public transport tickets
Company Bike
- Job bikes
Healthcare & Fitness
- Health offers
Other Benefits
- Supplementary insurances
Retirement Plans
- Pension plan
Corporate Discounts
- Various discounts
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Senior Marketing Manager(m/w/x)
Managing integrated marketing campaigns across the customer journey for digital business transformation clients. Hands-on HubSpot or comparable marketing automation platform experience required. Sabbaticals, parental support, and public transport tickets offered.
Requirements
- Degree in media, marketing, or communications, or several years of professional experience following a comparable qualification
- Extensive experience in managing complex projects
- Hands-on experience with HubSpot or a comparable marketing automation platform
- Independence and initiative
- Structured and analytical approach
- Strong grasp of numbers for analyzing campaign metrics
- Business proficiency in German and English
- Curiosity about new trends and technologies
- Understanding of digital transformation challenges
- Experience in leading projects or coordinating small teams
Tasks
- Design and implement strategic marketing initiatives
- Plan and execute integrated marketing campaigns
- Build, manage, and evaluate campaigns across the customer journey
- Develop audience-specific strategies to increase market visibility
- Create website copy, blog articles, newsletters, webinars, and LinkedIn campaigns
- Analyze campaign performance and optimize based on data
- Report on campaign outcomes and insights
- Collaborate with internal stakeholders on omni-channel campaigns
- Ensure consistent execution across all marketing channels
- Monitor market and competitor developments for trends
- Translate trends into innovative ideas and actionable recommendations
- Build knowledge about target groups and market environments
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- HubSpot
Benefits
Flexible Working
- Hybrid work
- Flexible hours
Family Support
- Parental support
Workation & Sabbatical
- Sabbaticals
Public Transport Subsidies
- Public transport tickets
Company Bike
- Job bikes
Healthcare & Fitness
- Health offers
Other Benefits
- Supplementary insurances
Retirement Plans
- Pension plan
Corporate Discounts
- Various discounts
About the Company
dgrp Diconium Group GmbH
Industry
IT
Description
The company does digital business transformation across various industries, delivering strategies and solutions that drive technological progress.
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