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DG
dgrp Diconium Group GmbH
3mo ago

Senior Marketing Manager(m/w/x)

Stuttgart
Full-timeWith Home OfficeSenior
AI/ML

Description

In this role, you will play a pivotal part in shaping impactful marketing strategies and campaigns. Your responsibilities will include collaborating with teams, analyzing performance, and developing creative content to enhance brand visibility and drive leads.

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Requirements

  • Degree in media, marketing, or communications, or several years of professional experience following a comparable qualification
  • Extensive experience in managing complex projects
  • Hands-on experience with HubSpot or a comparable marketing automation platform
  • Independence and initiative
  • Structured and analytical approach
  • Strong grasp of numbers for analyzing campaign metrics
  • Business proficiency in German and English
  • Curiosity about new trends and technologies
  • Understanding of digital transformation challenges
  • Experience in leading projects or coordinating small teams

Education

Bachelor's degree

Work Experience

approx. 4 - 6 years

Tasks

  • Design and implement strategic marketing initiatives
  • Plan and execute integrated marketing campaigns
  • Build, manage, and evaluate campaigns across the customer journey
  • Develop audience-specific strategies to increase market visibility
  • Create website copy, blog articles, newsletters, webinars, and LinkedIn campaigns
  • Analyze campaign performance and optimize based on data
  • Report on campaign outcomes and insights
  • Collaborate with internal stakeholders on omni-channel campaigns
  • Ensure consistent execution across all marketing channels
  • Monitor market and competitor developments for trends
  • Translate trends into innovative ideas and actionable recommendations
  • Build knowledge about target groups and market environments

Tools & Technologies

HubSpot

Languages

GermanBusiness Fluent

EnglishBusiness Fluent

Benefits

Flexible Working

  • Hybrid work
  • Flexible hours

Family Support

  • Parental support

Workation & Sabbatical

  • Sabbaticals

Public Transport Subsidies

  • Public transport tickets

Company Bike

  • Job bikes

Healthcare & Fitness

  • Health offers

Other Benefits

  • Supplementary insurances

Retirement Plans

  • Pension plan

Corporate Discounts

  • Various discounts
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of dgrp Diconium Group GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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