CYBEX
Senior Marketing Manager Kampagnen - Kindersicherheit(m/w/x)
Full-timeOn-siteSenior
Bayreuth
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CYCYBEX
Senior Marketing Manager Campaign Child Safety(m/w/x)
Bayreuth
Full-timeOn-siteSenior
Nejo AI Summary
Planning and executing 360° campaigns for child safety seats, translating brand strategy into concepts. Integrated marketing campaign experience, ideally digital-first, required. Attractive annual leave, product discounts, and personal profile development.
Requirements
- Degree in Marketing, Communications, Business Administration, or related field
- Proven experience in developing and executing integrated marketing campaigns, ideally in digital-first or omnichannel environment
- Experience managing global campaigns with local market adaptations and collaborating with international and regional marketing teams
- Strong understanding of modern digital marketing ecosystems (content, social, performance marketing, analytics)
- Experience leading product launches or tactical campaigns, preferably in consumer goods, lifestyle, automotive, or related industries
- Strong capabilities in content development and storytelling, including creating launch frameworks and briefing creative teams, production partners, and content creators
- Familiarity with marketing technology ecosystems (CRM, marketing automation, CMS, DAM systems)
- Initial experience in media strategy, planning, and buying, ideally in collaboration with agencies or internal performance marketing teams
- Strong stakeholder management skills, ability to align cross-functional teams and drive initiatives in a matrix organization
- Highly structured and execution-oriented, strong project management and prioritization skills in fast-paced environments
- Excellent communication and presentation skills, confidence in engaging stakeholders across functions and seniority levels
- Fluency in English
- German language skills
Tasks
- Plan and execute 360° marketing campaigns for CYBEX Child Safety/Child Seats
- Lead end-to-end product launches and tactical campaigns across the marketing funnel
- Translate brand and product strategies into compelling campaign concepts
- Define messaging, content ecosystems, channel strategies, and relevant KPIs
- Collaborate with internal teams and external partners to drive campaign execution
- Ensure alignment on timing, budget, and clear objectives
- Act as the central marketing interface for cross-functional go-to-market processes
- Analyze campaign and performance data to derive actionable insights
- Optimize content and messaging based on data insights
- Develop and execute media strategies with internal experts and external agencies
- Ensure effective channel allocation and campaign amplification
- Maintain alignment with CYBEX brand guidelines for all campaign assets and content
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degree
Languages
- English – Native
- German – Basic
Tools & Technologies
- CRM
- marketing automation platforms
- CMS
- digital asset management systems
Benefits
More Vacation Days
- Attractive annual leave
Corporate Discounts
- Discounts on products
Learning & Development
- Personal profile development
Informal Culture
- International environment
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of CYBEX and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Not a perfect match?
- CYBEX
Director Communications(m/w/x)
Full-timeOn-siteSeniorBayreuth - CYBEX
Vice President Operations CYBEX Brand(m/w/x)
Full-timeOn-siteExperiencedBayreuth - CYBEX
Director Product Management Wheeled Goods(m/w/x)
Full-timeOn-siteManagementBayreuth - CYBEX
Sales & Marketing Koordinator DACH(m/w/x)
Full-timeOn-siteNot specifiedBayreuthfrom 60,000 - 80,000 / year
CYCYBEX
Senior Marketing Manager Campaign Child Safety(m/w/x)
Bayreuth
Full-timeOn-siteSenior
Nejo AI Summary
Planning and executing 360° campaigns for child safety seats, translating brand strategy into concepts. Integrated marketing campaign experience, ideally digital-first, required. Attractive annual leave, product discounts, and personal profile development.
Requirements
- Degree in Marketing, Communications, Business Administration, or related field
- Proven experience in developing and executing integrated marketing campaigns, ideally in digital-first or omnichannel environment
- Experience managing global campaigns with local market adaptations and collaborating with international and regional marketing teams
- Strong understanding of modern digital marketing ecosystems (content, social, performance marketing, analytics)
- Experience leading product launches or tactical campaigns, preferably in consumer goods, lifestyle, automotive, or related industries
- Strong capabilities in content development and storytelling, including creating launch frameworks and briefing creative teams, production partners, and content creators
- Familiarity with marketing technology ecosystems (CRM, marketing automation, CMS, DAM systems)
- Initial experience in media strategy, planning, and buying, ideally in collaboration with agencies or internal performance marketing teams
- Strong stakeholder management skills, ability to align cross-functional teams and drive initiatives in a matrix organization
- Highly structured and execution-oriented, strong project management and prioritization skills in fast-paced environments
- Excellent communication and presentation skills, confidence in engaging stakeholders across functions and seniority levels
- Fluency in English
- German language skills
Tasks
- Plan and execute 360° marketing campaigns for CYBEX Child Safety/Child Seats
- Lead end-to-end product launches and tactical campaigns across the marketing funnel
- Translate brand and product strategies into compelling campaign concepts
- Define messaging, content ecosystems, channel strategies, and relevant KPIs
- Collaborate with internal teams and external partners to drive campaign execution
- Ensure alignment on timing, budget, and clear objectives
- Act as the central marketing interface for cross-functional go-to-market processes
- Analyze campaign and performance data to derive actionable insights
- Optimize content and messaging based on data insights
- Develop and execute media strategies with internal experts and external agencies
- Ensure effective channel allocation and campaign amplification
- Maintain alignment with CYBEX brand guidelines for all campaign assets and content
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degree
Languages
- English – Native
- German – Basic
Tools & Technologies
- CRM
- marketing automation platforms
- CMS
- digital asset management systems
Benefits
More Vacation Days
- Attractive annual leave
Corporate Discounts
- Discounts on products
Learning & Development
- Personal profile development
Informal Culture
- International environment
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of CYBEX and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
CYBEX
Industry
Manufacturing
Description
Das Unternehmen ist ein weltweit führendes Unternehmen in der Entwicklung und Herstellung von Kindersitzen, Kinderwägen, Kindermöbeln, Babytragen und mehr.
Not a perfect match?
- CYBEX
Senior Marketing Manager Kampagnen - Kindersicherheit(m/w/x)
Full-timeOn-siteSeniorBayreuth - CYBEX
Director Communications(m/w/x)
Full-timeOn-siteSeniorBayreuth - CYBEX
Vice President Operations CYBEX Brand(m/w/x)
Full-timeOn-siteExperiencedBayreuth - CYBEX
Director Product Management Wheeled Goods(m/w/x)
Full-timeOn-siteManagementBayreuth - CYBEX
Sales & Marketing Koordinator DACH(m/w/x)
Full-timeOn-siteNot specifiedBayreuthfrom 60,000 - 80,000 / year