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ZUZURU

Senior Marketing Executive DACH(m/w/x)

Frankfurt am Main
Full-timeWith Home OfficeSenior

Marketing strategy for global toy and FMCG brands, creating in-store displays and social training programs. 3-5 years consumer or brand marketing experience and passion for toys/collectibles required. Wellbeing benefits and tools provided.

Requirements

  • 3-5 years' experience in consumer or brand marketing (ideally Retail, Toy, Fashion, Consumer Products, or fast-paced industries)
  • Passion for Toys, Collectibles, and relevant products (preferred)
  • Bachelor's degree in marketing, Business, or related field (preferred)
  • Strong understanding of industry trends, pop culture, and DACH retail landscape
  • Advanced knowledge of marketing techniques (social media, digital, influencer)
  • Experience in Project, Trade, Retail, Local, and Digital Marketing
  • Strong analytical and problem-solving skills
  • Ability to create actionable plans
  • Ability to present insights to cross-functional teams
  • Exceptional verbal and written communication
  • High attention to detail
  • Proficiency in MS Office, Excel, G Suite
  • Figma experience (a plus)
  • High organizational skills
  • Efficiency
  • Ability to thrive under pressure and tight deadlines
  • Adaptability to shifting priorities
  • Ability to work effectively across teams, departments, and third parties
  • Willingness to work across time zones
  • Willingness to travel as required
  • Excitement to contribute to a fun, dynamic, and winning culture
  • Fluent English and German language skills

Tasks

  • Drive growth for brands across DACH
  • Own local marketing initiatives
  • Own trade marketing initiatives
  • Connect innovative launches to in-store experiences
  • Connect innovative launches to online experiences
  • Align with the global team
  • Turn insights into action
  • Collaborate with retailer marketing teams
  • Promote growth with retailers
  • Create effective retail displays
  • Initiate global social training
  • Build marketing proof through BD emails
  • Ensure marketing approval for POS assets
  • Provide tools to distributors
  • Align distributors with brand plans
  • Keep online toy listings accurate
  • Keep online toy listings detailed
  • Audit retailers for online presence
  • Optimize online presence
  • Provide feedback on asset performance
  • Negotiate catalogue placements
  • Negotiate window placements
  • Negotiate online placements
  • Negotiate in-store placements
  • Customize marketing assets with sales and China team
  • Collaborate cost-effectively with license partners
  • Review marketing strategies regularly
  • Analyze market trends
  • Provide insights to retailers
  • Conduct store visits as needed
  • Work with internal and external teams
  • Partner with sales for new opportunities
  • Deepen sales partnerships
  • Maintain ZURU’s voice in trade press
  • Support showroom setups
  • Support trade show setups
  • Plan local marketing budget strategically
  • Manage local marketing budget
  • Adapt budget to product sales trends
  • Vet and approve local influencers
  • Vet and approve local ambassadors
  • Support local seeding campaigns
  • Provide ad-hoc local marketing support

Work Experience

  • 3 - 5 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent
  • GermanBusiness Fluent

Tools & Technologies

  • MS Office
  • Excel
  • G Suite
  • Figma

Benefits

Other Benefits

  • Wellbeing benefits

Mental Health Support

  • Wellbeing tools
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of ZURU and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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