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YOYousician

Senior Marketing Data Analyst(m/w/x)

Berlin
Full-timeOn-siteSenior
Data Science

Performance and CRM analytics for interactive music lesson apps. 7+ years in marketing/growth analytics for subscription apps, with deep measurement expertise required. Work in a music-tech niche.

Requirements

  • 7+ years of experience in marketing or growth analytics for consumer apps or digital products, ideally subscription-based
  • Deep hands-on expertise in marketing measurement, including attribution models, incrementality, MMM concepts, cohort-based LTV analysis, and experimentation
  • Strong understanding of app and web tracking, including limitations, discrepancies, and common pitfalls
  • Advanced SQL skills and extensive experience working with marketing platforms and BI tools
  • Experience with MMPs such as Adjust or AppsFlyer
  • Experience working with CRM data and tools, including lifecycle and retention analysis
  • Strong statistical intuition and data storytelling skills
  • Comfortable operating autonomously and influencing senior stakeholders
  • Business-minded and outcome-oriented
  • Excellent communication skills in English
  • Experience in mobile subscription or freemium app environments
  • Proficiency in Python, R, or similar analytical environments
  • Experience working with modern data warehouses such as Snowflake or BigQuery
  • Exposure to building analytics foundations or scaling marketing analytics in fast-growing organizations

Tasks

  • Own performance and CRM analytics across channels
  • Ensure consistent implementation and reporting of marketing performance metrics
  • Build and maintain attribution frameworks and support predictive models
  • Identify and address inconsistencies in tracking and conversion logic
  • Design and evaluate experiments to measure channel incrementality
  • Partner with teams to shape testing roadmaps and interpret results
  • Build and evolve dashboards that inform decision-making
  • Translate complex analyses into actionable recommendations
  • Support planning and forecasting with various teams
  • Establish an insight-driven decision culture within the organization
  • Define best practices for marketing data pipelines and standards
  • Identify gaps in tooling and data quality, proposing solutions

Work Experience

  • 7 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • SQL
  • Google Ads
  • Meta
  • TikTok
  • Looker
  • GA4
  • Tableau
  • Adjust
  • AppsFlyer
  • Braze
  • Python
  • R
  • Snowflake
  • BigQuery

Benefits

Competitive Pay

  • Competitive compensation package

Modern Office

  • Awesome office in Berlin
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Yousician and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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