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FIFiskars Group

Senior Marketing Activation Manager(m/w/x)

Eschborn
Full-timeWith Home OfficeSenior

Driving local brand activations and product launches for home and outdoor living brands. Several years of FMCG marketing experience required. Flexible working hours, hybrid work opportunities.

Requirements

  • BA or MA degree in Marketing, Business, Commercial Management or related field
  • Several years of FMCG marketing, trade marketing, brand activation or commercial marketing experience
  • Proven leadership and team development experience
  • Strong project management and organizational skills
  • Experience working with Sales and cross-functional stakeholders
  • Data-driven mindset with strong analytical capabilities
  • Strong understanding of retail, shopper marketing and omnichannel activation
  • Hands-on mentality, strong communication and entrepreneurial mindset
  • Fluent German and English; additional languages are a plus

Tasks

  • Drive local brand activations and campaigns
  • Implement global strategies in retail and digital channels
  • Lead and develop the local Marketing Activation team
  • Launch new products with Sales and international teams
  • Create engaging shopper and in-store experiences
  • Build strong partnerships with retail customers
  • Manage local media, influencer, and activation initiatives
  • Convert market and consumer insights into growth opportunities
  • Own local marketing budgets and performance tracking
  • Ensure strong and consistent brand execution

Work Experience

  • approx. 4 - 6 years

Education

  • Master's degree

Languages

  • GermanFluent
  • EnglishFluent

Benefits

Flexible Working

  • Flexible working hours
  • Hybrid working opportunities

Healthcare & Fitness

  • Health and well-being programs

More Vacation Days

  • Paid time off plans

Learning & Development

  • Training programs
  • Skill development initiatives
  • Learning resources

Informal Culture

  • Inclusive and diverse environment

Competitive Pay

  • Employee Share Purchase Plan

Corporate Discounts

  • Product discounts
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Fiskars Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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