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RERedcare Pharmacy

Senior Manager Retail Media Campaign Management(m/w/x)

Köln
Full-timeWith Home OfficeSenior

Strategic steering of Retail Media campaigns for Europe's No.1 e-pharmacy, translating commercial goals into media strategies. 5+ years in Retail Media or digital advertising leadership required. Up to 20 days WFH within EU, fully covered Deutschland-Ticket.

Requirements

  • 5+ years experience in Retail Media, digital advertising, media strategy, or comparable commercial media environment
  • Leadership experience in team development and priority management in dynamic environments
  • Strong expertise in media planning, budget allocation, campaign steering, pacing, measurement, and performance optimization
  • Comfortable working with data, KPIs, reporting, and performance insights
  • Structured, pragmatic, and solution-oriented mindset
  • Interest in building scalable processes and governance structures
  • Exposure to Retail Media platforms, AdTech, Sponsored Products, attribution models, or self-service advertising solutions
  • Commercially driven and strategic leadership
  • Ability to bring structure into fast-growing environments
  • Ability to confidently align stakeholders
  • Ability to build scalable frameworks for performance-oriented campaign management

Tasks

  • Lead strategic steering of Retail Media campaigns
  • Prioritize campaign performance and commercial objectives
  • Develop and manage the Campaign Management team
  • Foster a proactive and performance-oriented setup
  • Translate commercial goals into media strategies
  • Create campaign plans and scalable prioritization frameworks
  • Steer campaigns throughout their lifecycle
  • Align campaigns with business objectives and commercial impact
  • Collaborate with Sales, Key Account Management, and Business & Ad Operations
  • Ensure operational feasibility of commercial priorities
  • Use campaign data for business decisions
  • Improve campaign quality and effectiveness
  • Contribute to scaling the Retail Media business
  • Enhance processes and operational clarity
  • Promote cross-functional collaboration

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Retail Media platforms
  • AdTech
  • Sponsored Products
  • attribution models
  • self-service advertising solutions

Benefits

Learning & Development

  • Comprehensive onboarding program
  • Internal and external training opportunities

Flexible Working

  • Flexible working options
  • Up to 20 days WFH within EU

Public Transport Subsidies

  • Fully covered Deutschland-Ticket

More Vacation Days

  • 30 days paid vacation
  • Additional vacation day on Rosenmontag
  • Up to 10 days unpaid vacation
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Redcare Pharmacy and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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