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Renesas Electronics
last mo.

Senior Manager Marketing for Technology Ecosystem(m/w/x)

Düsseldorf
Full-timeWith Home OfficeSenior
AI/ML

Description

In this role, you will lead a team to create a new developer platform aimed at mass-market users, focusing on strategy, project management, and cross-functional collaboration. Your day-to-day responsibilities will include defining concepts, setting milestones, and executing marketing campaigns to enhance user experience.

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Requirements

  • BSEE or equivalent
  • 5-7 years of embedded systems and semiconductor marketing experience
  • Basic understanding of key IoT technologies
  • Knowledge of MCUs and/or MPUs and development tools
  • Prior experience on mass-market developer platform
  • Prior experience managing programs in a cross-functional environment
  • Prior experience of leading projects with logical mindset
  • Exceptional communication skills
  • Strong drive and ownership to accomplish objectives
  • Task management skills aligning with team’s priorities
  • High willingness to challenge new initiatives
  • Ability to influence and convince internally and externally
  • Team player with a winning mindset
  • Communication skills with global team members
  • Listening to stakeholders’ thoughts deeply
  • Prioritizing regional BizDev teams’ opinions
  • Fair decision making for global market
  • Skills to review legal contracts for partner engagements
  • Fluency in English
  • Strong MS Office skills
  • Ability and willingness to travel

Education

Bachelor's degree

Work Experience

5 - 7 years

Tasks

  • Lead a team to establish a new developer platform for mass-market users
  • Define the mass-market strategy and promotion for the platform
  • Develop concepts to meet mass-market users' needs and enhance competitiveness
  • Set goals and deliverables for key milestones, including research and development phases
  • Manage the platform's implementation and development with internal and external engineering teams
  • Direct Application Engineering and stakeholders for customer journey evaluations
  • Execute the defined Life-Time Management and maintenance processes
  • Define business contribution metrics and prepare reports
  • Outline investment proposals and secure executive buy-in
  • Manage cross-functional collaboration among multiple stakeholders
  • Facilitate training for internal and external stakeholders
  • Collaborate with the Marcom team to define and execute digital campaigns and events
  • Work with global regional marketing teams to plan and execute Go-to-Market strategies

Tools & Technologies

IoT technologiesMCUsMPUs

Languages

EnglishBusiness Fluent

Benefits

Flexible Working

  • Flexible work environment
  • Remote work option
  • Hybrid work model

Other Benefits

  • Employee Resource Groups

Learning & Development

  • Collaboration and continuous learning
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