Description

As a Senior Manager of Global Event Marketing, you will lead the strategy for impactful events across IONOS Group, ensuring seamless execution and integration with marketing campaigns while driving brand awareness and engagement.

Requirements

• •Several years of professional experience in event project management
• •Proven leadership experience as a team lead or managing cross-functional project teams
• •Strong understanding of lead generation, brand building, and measurable event KPIs
• •Excellent communication skills in German and English
• •Highly structured, process-driven working style with hands-on experience in Salesforce, HubSpot, CVENT or similar event/CRM platforms
• •Strong organisational, negotiation and stakeholder management skills
• •Ability to thrive in a fast-paced, multi-brand and international environment; willingness to travel for key events

Tasks

• •Develop and own the global event strategy for all IONOS Group brands
• •Support brand awareness, positioning, demand generation, and AI pipeline growth
• •Enhance physical, hybrid, and virtual events as a measurable marketing channel
• •Integrate events into 360° campaigns across PR, social media, content, brand, and digital channels
• •Drive pre-event, onsite, and post-event communication to maximize engagement and lead conversion
• •Lead, develop, and coach the Event Marketing team to foster operational excellence
• •Plan resources, manage capacity, and build team capabilities
• •Oversee end-to-end planning and delivery of major international live communication projects
• •Expand and optimize digital formats, including webinars and virtual summits
• •Safeguard the internal event process from planning to lead follow-up
• •Act as process gatekeeper for procurement, invoicing, and corporate identity guidelines
• •Lead cross-functional global project teams and manage key internal stakeholders
• •Select and manage agencies, vendors, and external partners for high-quality execution
• •Own event budget allocation, forecasting, and financial reporting
• •Negotiate costs to ensure high ROI for all event activities
• •Define, track, and optimize event KPIs such as pipeline contribution and satisfaction scores

Tools & Technologies

Benefits