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EMEmma – The Sleep Company

Senior GEO Manager(m/w/x)

Frankfurt am Main
Full-timeWith Home OfficeSenior
AI/ML
Data Science

Leading global AI-generated search presence for a D2C sleep brand. Building structured GEO measurement framework and defining market-specific prompt sets. 5-10 years SEO/digital marketing experience required, with generative AI exposure. Product discounts, pet-friendly office.

Requirements

  • 5–10 years experience in SEO, content strategy, or digital marketing
  • Curiosity and early hands-on exposure to generative AI and LLM-based search
  • Understanding of how large language models retrieve and surface information
  • Knowledge of factors influencing brand citation versus being ignored
  • Strong analytical skills
  • Comfort building frameworks from scratch
  • Experience working with prompt-based data
  • Ability to turn ambiguous signals into actionable conclusions
  • Builder mentality, defining new functions
  • Independent, structured way of working
  • Energized by blank-slate problems
  • Natural collaboration skills
  • Influence without authority
  • Staying close to AI search frontier evolution
  • Forming opinions on AI search impact for brands
  • Experience with AI visibility or Share of Voice tools (e.g., Peec.ai or similar)

Tasks

  • Lead Emma's presence in AI-generated search results globally
  • Build structured GEO measurement framework
  • Define prompt sets by market and category
  • Track Share of Voice across AI platforms
  • Translate findings into clear performance signals
  • Develop content and entity strategies for AI-powered interfaces
  • Audit existing content assets and brand signals
  • Identify and close gaps between published content and AI surfacing
  • Work cross-functionally with Country teams, Affiliates, Content, Brand, and Product
  • Monitor competitive landscape in AI search surfaces
  • Track category evolution and competitor positioning
  • Partner with external AI monitoring tools and vendors
  • Define GEO success metrics for Emma
  • Build reporting infrastructure to demonstrate GEO success

Work Experience

  • 5 - 10 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishFluent

Tools & Technologies

  • Generative AI
  • LLM-based search
  • AI visibility tools
  • Share of Voice tools
  • Peec.ai

Benefits

Corporate Discounts

  • Discounts on products

Team Events

  • Exciting events

Other Benefits

  • Tools for growth and ownership

Informal Culture

  • Pet-friendly environment
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Emma – The Sleep Company and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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