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Senior GEO Manager(m/w/x)
Leading global AI-generated search presence for a D2C sleep brand. Building structured GEO measurement framework and defining market-specific prompt sets. 5-10 years SEO/digital marketing experience required, with generative AI exposure. Product discounts, pet-friendly office.
Requirements
- 5–10 years experience in SEO, content strategy, or digital marketing
- Curiosity and early hands-on exposure to generative AI and LLM-based search
- Understanding of how large language models retrieve and surface information
- Knowledge of factors influencing brand citation versus being ignored
- Strong analytical skills
- Comfort building frameworks from scratch
- Experience working with prompt-based data
- Ability to turn ambiguous signals into actionable conclusions
- Builder mentality, defining new functions
- Independent, structured way of working
- Energized by blank-slate problems
- Natural collaboration skills
- Influence without authority
- Staying close to AI search frontier evolution
- Forming opinions on AI search impact for brands
- Experience with AI visibility or Share of Voice tools (e.g., Peec.ai or similar)
Tasks
- Lead Emma's presence in AI-generated search results globally
- Build structured GEO measurement framework
- Define prompt sets by market and category
- Track Share of Voice across AI platforms
- Translate findings into clear performance signals
- Develop content and entity strategies for AI-powered interfaces
- Audit existing content assets and brand signals
- Identify and close gaps between published content and AI surfacing
- Work cross-functionally with Country teams, Affiliates, Content, Brand, and Product
- Monitor competitive landscape in AI search surfaces
- Track category evolution and competitor positioning
- Partner with external AI monitoring tools and vendors
- Define GEO success metrics for Emma
- Build reporting infrastructure to demonstrate GEO success
Work Experience
- 5 - 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
Tools & Technologies
- Generative AI
- LLM-based search
- AI visibility tools
- Share of Voice tools
- Peec.ai
Benefits
Corporate Discounts
- Discounts on products
Team Events
- Exciting events
Other Benefits
- Tools for growth and ownership
Informal Culture
- Pet-friendly environment
Not a perfect match?
- Zurich Insurance Company Ltd.Full-timeWith HomeofficeSeniorFrankfurt am Main
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Senior GEO Manager(m/w/x)
Leading global AI-generated search presence for a D2C sleep brand. Building structured GEO measurement framework and defining market-specific prompt sets. 5-10 years SEO/digital marketing experience required, with generative AI exposure. Product discounts, pet-friendly office.
Requirements
- 5–10 years experience in SEO, content strategy, or digital marketing
- Curiosity and early hands-on exposure to generative AI and LLM-based search
- Understanding of how large language models retrieve and surface information
- Knowledge of factors influencing brand citation versus being ignored
- Strong analytical skills
- Comfort building frameworks from scratch
- Experience working with prompt-based data
- Ability to turn ambiguous signals into actionable conclusions
- Builder mentality, defining new functions
- Independent, structured way of working
- Energized by blank-slate problems
- Natural collaboration skills
- Influence without authority
- Staying close to AI search frontier evolution
- Forming opinions on AI search impact for brands
- Experience with AI visibility or Share of Voice tools (e.g., Peec.ai or similar)
Tasks
- Lead Emma's presence in AI-generated search results globally
- Build structured GEO measurement framework
- Define prompt sets by market and category
- Track Share of Voice across AI platforms
- Translate findings into clear performance signals
- Develop content and entity strategies for AI-powered interfaces
- Audit existing content assets and brand signals
- Identify and close gaps between published content and AI surfacing
- Work cross-functionally with Country teams, Affiliates, Content, Brand, and Product
- Monitor competitive landscape in AI search surfaces
- Track category evolution and competitor positioning
- Partner with external AI monitoring tools and vendors
- Define GEO success metrics for Emma
- Build reporting infrastructure to demonstrate GEO success
Work Experience
- 5 - 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
Tools & Technologies
- Generative AI
- LLM-based search
- AI visibility tools
- Share of Voice tools
- Peec.ai
Benefits
Corporate Discounts
- Discounts on products
Team Events
- Exciting events
Other Benefits
- Tools for growth and ownership
Informal Culture
- Pet-friendly environment
About the Company
Emma – The Sleep Company
Industry
Retail
Description
Das Unternehmen ist die weltweit größte D2C-Marke für Schlafprodukte und bietet in über 35 Ländern die besten Schlafkomfortprodukte an.
Not a perfect match?
- Zurich Insurance Company Ltd.
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