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WongDoody
3mo ago

Senior Digital Marketing Analyst(m/w/x)

Berlin, Düsseldorf
Full-timeWith Home OfficeSenior

Description

In this role, you will dive into the world of digital marketing, planning and optimizing high-budget campaigns while analyzing performance data. Your day-to-day responsibilities will involve collaborating with clients, shaping content strategies, and translating insights into actionable plans.

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Requirements

  • 6–8 years in digital marketing
  • Fluency in ad platforms (Meta/Google/TikTok/Pinterest), GA4, and Google Tag Manager
  • Strong dashboarding skills (Looker Studio required; Power BI/Tableau a plus)
  • Proven experience building KPI frameworks and content tagging/taxonomies
  • Ability to educate and influence clients
  • Cross-disciplinary collaboration with strategy, creative, and design
  • Familiarity with UX/CRO practices and landing-page diagnostics
  • Curiosity and experiment-mindedness
  • Awareness of platform and privacy changes
  • Excellent communication and presentation skills
  • Fluency in German and English

Work Experience

6 - 8 years

Tasks

  • Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and Pinterest
  • Consult and educate clients on their performance journey
  • Build channel mixes and media plans tied to clear KPIs
  • Run structured A/B tests and provide insights to strategy and creative teams
  • Manage budgets and vendor relationships for integrated programs
  • Own social and content analytics for organic content and owned web
  • Define KPI frameworks, content taxonomies, and benchmarks
  • Build and maintain automated dashboards with regular reporting
  • Establish and enforce data hygiene standards and practices
  • Translate complex data into clear narratives for non-technical stakeholders
  • Run and evaluate experiments beyond paid campaigns
  • Create reporting templates and continuously improve performance communication
  • Co-shape creative content strategy with strategy and creative teams
  • Develop insights-driven briefs and editorial guidance for organic social
  • Contribute to email and CRM lifecycle work as needed
  • Partner with UX/design on data-informed wireframes and flows

Tools & Technologies

MetaGoogleTikTokPinterestGA4Google Tag ManagerLooker StudioPower BITableauSQLPython

Languages

GermanBusiness Fluent

EnglishBusiness Fluent

Benefits

Flexible Working

  • Flexible working hours

Competitive Pay

  • 100% overtime compensation

Informal Culture

  • Nice people in welcoming teams
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of WongDoody and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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