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Senior Creative Strategist – Paid Social / Online Video(m/w/x)
Developing paid social and online video creative for brand presence across Meta, YouTube, and TikTok. Defining brand representation in ads and creator content, with ownership of creative testing and performance alignment. 8+ years in brand or social creative strategy required. Flexible working, skill development opportunities.
Requirements
- 8+ years in brand, social creative, or content strategy
- Strong experience with creators and short-form content
- Solid understanding of Meta, YouTube, and TikTok
- Proven ability to turn brand ideas into effective ads/content
- Data-informed mindset with strong creative judgment
- Experience briefing and managing creators/production
- Comfortable making clear creative go/no-go decisions
- Hands-on experience using AI tools for creative production
- Fluent English and German (C1 level)
- Experience in marketplaces, classifieds, automotive, or similar industries
- Experience scaling creator-led or UGC content strategies
- Experience in international or multi-market environments (plus)
Tasks
- Shape brand presence across paid social, YouTube, and organic channels
- Translate brand strategy into practical creative direction
- Define brand representation in ads, creator content, and various formats
- Own creative testing: set hypotheses, test, learn, and scale
- Align creative strategy with campaign performance
- Brief and manage creators and internal teams for high-quality video content
- Build and manage a roster of authentic brand representatives
- Use insights and data to enhance creative output and messaging
- Ensure consistency across paid and organic social channels
- Explore AI tools to improve creative speed and efficiency
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- Meta
- YouTube
- TikTok
- AI tools
Benefits
Learning & Development
- Training
- Skill development
Other Benefits
- Support
- Diversity and inclusion
Flexible Working
- Flexible working
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Senior Creative Strategist – Paid Social / Online Video(m/w/x)
Developing paid social and online video creative for brand presence across Meta, YouTube, and TikTok. Defining brand representation in ads and creator content, with ownership of creative testing and performance alignment. 8+ years in brand or social creative strategy required. Flexible working, skill development opportunities.
Requirements
- 8+ years in brand, social creative, or content strategy
- Strong experience with creators and short-form content
- Solid understanding of Meta, YouTube, and TikTok
- Proven ability to turn brand ideas into effective ads/content
- Data-informed mindset with strong creative judgment
- Experience briefing and managing creators/production
- Comfortable making clear creative go/no-go decisions
- Hands-on experience using AI tools for creative production
- Fluent English and German (C1 level)
- Experience in marketplaces, classifieds, automotive, or similar industries
- Experience scaling creator-led or UGC content strategies
- Experience in international or multi-market environments (plus)
Tasks
- Shape brand presence across paid social, YouTube, and organic channels
- Translate brand strategy into practical creative direction
- Define brand representation in ads, creator content, and various formats
- Own creative testing: set hypotheses, test, learn, and scale
- Align creative strategy with campaign performance
- Brief and manage creators and internal teams for high-quality video content
- Build and manage a roster of authentic brand representatives
- Use insights and data to enhance creative output and messaging
- Ensure consistency across paid and organic social channels
- Explore AI tools to improve creative speed and efficiency
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- Meta
- YouTube
- TikTok
- AI tools
Benefits
Learning & Development
- Training
- Skill development
Other Benefits
- Support
- Diversity and inclusion
Flexible Working
- Flexible working
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
AutoScout24
Industry
Automotive
Description
The company is a high-growth organization in the digital automotive marketplace.
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