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AUAutoScout24

Senior Creative Strategist – Paid Social / Online Video(m/w/x)

Berlin
Full-timeOn-siteSenior
AI/ML

Developing paid social and online video creative for brand presence across Meta, YouTube, and TikTok. Defining brand representation in ads and creator content, with ownership of creative testing and performance alignment. 8+ years in brand or social creative strategy required. Flexible working, skill development opportunities.

Requirements

  • 8+ years in brand, social creative, or content strategy
  • Strong experience with creators and short-form content
  • Solid understanding of Meta, YouTube, and TikTok
  • Proven ability to turn brand ideas into effective ads/content
  • Data-informed mindset with strong creative judgment
  • Experience briefing and managing creators/production
  • Comfortable making clear creative go/no-go decisions
  • Hands-on experience using AI tools for creative production
  • Fluent English and German (C1 level)
  • Experience in marketplaces, classifieds, automotive, or similar industries
  • Experience scaling creator-led or UGC content strategies
  • Experience in international or multi-market environments (plus)

Tasks

  • Shape brand presence across paid social, YouTube, and organic channels
  • Translate brand strategy into practical creative direction
  • Define brand representation in ads, creator content, and various formats
  • Own creative testing: set hypotheses, test, learn, and scale
  • Align creative strategy with campaign performance
  • Brief and manage creators and internal teams for high-quality video content
  • Build and manage a roster of authentic brand representatives
  • Use insights and data to enhance creative output and messaging
  • Ensure consistency across paid and organic social channels
  • Explore AI tools to improve creative speed and efficiency

Work Experience

  • 8 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent
  • GermanBusiness Fluent

Tools & Technologies

  • Meta
  • YouTube
  • TikTok
  • AI tools

Benefits

Learning & Development

  • Training
  • Skill development

Other Benefits

  • Support
  • Diversity and inclusion

Flexible Working

  • Flexible working
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AutoScout24 and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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