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WEWestwing GmbH

(Senior) Business Development Manager - Product Marketing(m/w/x)

München
Full-timeWith Home OfficeExperienced

Product marketing strategy for Europe's #1 home e-commerce platform. 3+ years in business development, consulting, or growth management required. 30 days holiday, 4-week work-from-anywhere.

Requirements

  • 3+ years in Business Development, Consulting, or Growth Management
  • Strong analytical and strategic thinking skills
  • Hypothesis-driven mindset with data validation experience
  • Excellent commercial understanding
  • Strong stakeholder management and communication skills
  • Hands-on mentality with strategic and operational execution ability

Tasks

  • Shape and drive Product Marketing strategy for Westwing Collection
  • Ensure cross-functional alignment across marketing channels
  • Combine commercial understanding with hypothesis-driven thinking
  • Identify growth opportunities and strengthen product positioning
  • Maximize impact of key product families
  • Define and drive strategic growth initiatives
  • Balance short-term commercial impact with long-term brand positioning
  • Analyse category, product family, and campaign performance
  • Identify business opportunities and recommend optimization measures
  • Utilize automation and AI for performance analysis
  • Define product positioning and Go-to-Market strategies
  • Base strategies on customer behavior, competitor landscapes, and market potential
  • Develop hypotheses and drive testing
  • Identify scalable levers to improve product visibility and conversion
  • Enhance marketing effectiveness
  • Partner with Marketing Channels for aligned priorities
  • Collaborate with Brand Marketing, Retail, Product Management, and Analytics teams
  • Align on product pushes, launches, and cross-functional initiatives

Work Experience

  • 3 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Benefits

Flexible Working

  • Hybrid work setup

Workation & Sabbatical

  • Work-from-anywhere up to 4 weeks

More Vacation Days

  • 30 days of paid holiday

Informal Culture

  • Centrally located dog-friendly office

Corporate Discounts

  • Exclusive employee discounts

Mental Health Support

  • Wellbeing support
  • Mental health resources

Healthcare & Fitness

  • Sports memberships
  • Preventive care

Sustainability Focus

  • Sustainable mobility options

Public Transport Subsidies

  • Discounted public transport

Other Benefits

  • JobRad
  • Partnership with multilingual provider

Family Support

  • Support for working parents

Childcare

  • On-site daycare

Social Impact

  • Annual Social Impact Day

Team Events

  • Team rituals
  • Movie Nights
  • Oktoberfest
  • Summer & Winter Parties
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Westwing GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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