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Senior Brand Strategist(m/w/x)
Evolving brand strategy and global expansion roadmap for autonomous mobility solutions. Deep understanding of brand architecture and narrative development required. Hybrid work, flexible hours, and remote work from outside Germany.
Requirements
- 6–10 years brand strategy, management, or consultancy experience
- Deep understanding of brand positioning, architecture, narrative development, and brand-led growth
- Experience with brands of international or global scope
- Develop and articulate long-term brand visions and strategies
- Confident in stakeholder and leadership settings
- Hands-on experience with AI tools in brand or strategy context
- Curious, forward-thinking mindset towards AI and emerging brand technologies
- Strong analytical and conceptual thinking
- Comfortable navigating ambiguity and evolving priorities
- Excellent written and verbal communication in English
- Collaborative, generous, and proactive working style
- Diverse backgrounds welcome, even if not meeting every requirement
Tasks
- Evolve brand strategy and positioning
- Develop brand architecture and messaging framework
- Embed brand thinking across the organization
- Coordinate brand agency relationship
- Define global brand expansion roadmap
- Own and evolve brand measurement strategy
- Lead brand strategy workshops and alignment sessions
- Translate brand strategy into clear creative briefs
- Contribute to brand governance
- Act as strategic anchor for the Brand team
- Guide and support employer branding strategy
Work Experience
- 6 - 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- AI tools
- LLMs
Benefits
Flexible Working
- Hybrid work setup
- Flexible working hours
- Flexible work arrangements
- Remote work from outside Germany
Additional Allowances
- Home office setup allowance
- Conference attendance
- Book allowance
Public Transport Subsidies
- Subsidized public transport ticket
- Discount on MOIA rides
Healthcare & Fitness
- Subsidized fitness club membership
Company Bike
- Bike leasing
Learning & Development
- Continuous learning days
- Trainings and workshops
- Language classes
Diverse Work
- Job rotation
Mentorship & Coaching
- Coaching
- 1:1 sessions with external professionals
Mental Health Support
- Mental health support
- Mental unload workshops
More Vacation Days
- 30 vacation days
- Unpaid leave option
Workation & Sabbatical
- Sabbatical option
Other Benefits
- Relocation support
- Visa support
- Administration support
- Diversity and inclusion initiatives
- Unconscious bias training
Informal Culture
- Dog-friendly offices
- Diverse hiring panel
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Senior Brand Strategist(m/w/x)
Evolving brand strategy and global expansion roadmap for autonomous mobility solutions. Deep understanding of brand architecture and narrative development required. Hybrid work, flexible hours, and remote work from outside Germany.
Requirements
- 6–10 years brand strategy, management, or consultancy experience
- Deep understanding of brand positioning, architecture, narrative development, and brand-led growth
- Experience with brands of international or global scope
- Develop and articulate long-term brand visions and strategies
- Confident in stakeholder and leadership settings
- Hands-on experience with AI tools in brand or strategy context
- Curious, forward-thinking mindset towards AI and emerging brand technologies
- Strong analytical and conceptual thinking
- Comfortable navigating ambiguity and evolving priorities
- Excellent written and verbal communication in English
- Collaborative, generous, and proactive working style
- Diverse backgrounds welcome, even if not meeting every requirement
Tasks
- Evolve brand strategy and positioning
- Develop brand architecture and messaging framework
- Embed brand thinking across the organization
- Coordinate brand agency relationship
- Define global brand expansion roadmap
- Own and evolve brand measurement strategy
- Lead brand strategy workshops and alignment sessions
- Translate brand strategy into clear creative briefs
- Contribute to brand governance
- Act as strategic anchor for the Brand team
- Guide and support employer branding strategy
Work Experience
- 6 - 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- AI tools
- LLMs
Benefits
Flexible Working
- Hybrid work setup
- Flexible working hours
- Flexible work arrangements
- Remote work from outside Germany
Additional Allowances
- Home office setup allowance
- Conference attendance
- Book allowance
Public Transport Subsidies
- Subsidized public transport ticket
- Discount on MOIA rides
Healthcare & Fitness
- Subsidized fitness club membership
Company Bike
- Bike leasing
Learning & Development
- Continuous learning days
- Trainings and workshops
- Language classes
Diverse Work
- Job rotation
Mentorship & Coaching
- Coaching
- 1:1 sessions with external professionals
Mental Health Support
- Mental health support
- Mental unload workshops
More Vacation Days
- 30 vacation days
- Unpaid leave option
Workation & Sabbatical
- Sabbatical option
Other Benefits
- Relocation support
- Visa support
- Administration support
- Diversity and inclusion initiatives
- Unconscious bias training
Informal Culture
- Dog-friendly offices
- Diverse hiring panel
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
MOIA
Industry
Automotive
Description
The company is focused on shaping a fair and market-competitive Total Rewards strategy for autonomous mobility.
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