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ACAccorCorpo

Renewals & retention Asset Director Northern Europe(m/w/x)

München
Full-timeWith Home OfficeSenior

Proactive asset management for a rolling churn hotel portfolio across Premium, Midscale, and Economy brands. Minimum 10 years in hotel development, asset management, or operations required. 3-year rolling view of contract expiries and exit risks.

Requirements

  • Business/Hospitality School degree or specialized Hospitality Management degree
  • Minimum 10 years progressive experience in hotel development, asset management, or operations
  • Understanding of hotel operations and property dynamics
  • Expertise in hotel owner economics, financial modeling, and investment metrics
  • High proficiency in data analytics and strategic problem-solving
  • Strong commercial acumen and advanced negotiation skills
  • Proven experience in customer and owner relationship management
  • Ability to lead, influence, and drive conversations with owners/stakeholders
  • Expert written and verbal fluency in German and English
  • Exceptional cross-functional collaboration skills
  • High flexibility and agility in fast-paced environments
  • High emotional intelligence and resistance to pressure

Tasks

  • Manage rolling churn hotel portfolio across Premium, Midscale, and Economy brands
  • Ensure hotels remain within the group through proactive asset management
  • Minimize portfolio attrition and maximize long-term portfolio value
  • Maintain a 3-year rolling view of contract expiries and exit risks
  • Conduct deep dive analysis, risk assessment, and Capex analysis
  • Evaluate brand match and owner relationship status
  • Define and follow action plans per asset with Operations and Development
  • Align stakeholders on asset strategy and action plans
  • Trigger negotiation phase with Operations teams
  • Initiate asset retention conversations with owners 3 years before contract expiry
  • Evaluate negotiation scenarios including dry renewal, key money, fees ramp-up, rebranding, and exit clauses
  • Overcome negotiation challenges
  • Prepare property improvement plans (PIPs) and term sheets
  • Collaborate closely with legal teams and Development, Technology, and Services (DTS)

Work Experience

  • 10 years

Education

  • Bachelor's degree

Languages

  • GermanNative
  • EnglishNative
  • FrenchBasic
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