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FRFresenius Kabi Deutschland GmbH

Regional Marketing Manager Whole Blood(m/w/x)

Bad Homburg vor der Höhe
Full-timeOn-siteSenior

Shaping market development strategy for transfusion medicine and cell therapies. 5+ years medical device marketing experience required. Regional vision definition, team integration, and digital connectivity solutions.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Biomedical Engineering or related field
  • At least 5 years marketing/product management experience in medical device/healthcare industry
  • 3+ years leadership experience in marketing/product management
  • Strong track record managing regional market strategies
  • Experience in transfusion medicine or medical technology (ideal)
  • Solid knowledge of healthcare/medical device industry regulations, standards, trends
  • Proven ability to drive market share growth
  • Proven ability to develop competitive pricing
  • Proven ability to manage product positioning across multiple markets
  • Strong financial acumen
  • Budgeting and P&L management
  • ROI-driven decision-making
  • Excellent English skills (written and spoken)
  • German or additional languages (advantage)

Tasks

  • Shape market development strategy for Transfusion Medicine and Cell Therapies
  • Act as strategic driver of growth
  • Align markets
  • Integrate teams and digital connectivity solutions
  • Define regional vision for blood collection categories
  • Design and execute market development strategy for Whole Blood Transfusion line
  • Oversee and optimize WBT product portfolio
  • Focus on differentiation through BPUs and connectivity solutions
  • Identify untapped markets ('white spots')
  • Lead therapy development initiatives
  • Develop and implement clear positioning
  • Develop and implement competitive differentiation
  • Develop and implement regional go-to-market strategies
  • Analyze market trends
  • Provide strategic recommendations through performance reporting
  • Coordinate regional priorities
  • Ensure successful implementation with local adaptation

Work Experience

  • 5 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent
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