Gisma University of Applied Sciences
Professor for AI-Driven Business Innovation(m/w/x)
Full-timeOn-siteExperienced
Potsdam
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GIGisma University of Applied Sciences
Professor for Marketing, Communication, and Social Media(m/w/x)
Potsdam
Full-timeOn-siteExperienced
Nejo AI Summary
Teaching Bachelor and Master modules in Consumer Behavior, Integrated Marketing Communications, and Social Media Analytics. Extraordinary qualification for scientific work required. Continuous personal and professional development support.
Requirements
- Fulfillment of requirements according to Section 41 ff BbgHG
- Completed university studies in relevant discipline (Marketing, Media & Communication, Public Relations, Digital Business, Psychology with Marketing focus)
- Extraordinary qualification for scientific work (outstanding doctorate and/or high-impact publications)
- Minimum three years qualified professional experience post-master's degree
- At least two years professional experience outside university environment
- Proven university-level teaching experience
- Competence in blended, online, and interactive learning methodologies
- Excellent pedagogical aptitude reflected in student evaluations
- Strong affinity for digital media trends
- Strong affinity for content management systems
- Strong affinity for marketing technology (MarTech)
- Fluency in English for teaching and research
- Publication record in Marketing Strategy, Consumer Psychology, or Digital Media Management
- Experience in developing and leading research projects
- Success in acquiring third-party funding
- Innovative perspectives for advancing research and curriculum
- Experience in curriculum development and accreditation processes
Tasks
- Teach modules in Bachelor and Master programmes
- Focus on Consumer Behavior, Integrated Marketing Communications, Social Media Analytics
- Conduct examinations and assessments
- Supervise students
- Participate in programme development
- Ensure quality assurance
- Integrate digital storytelling and platform strategies into the curriculum
- Design and update teaching materials
- Align materials with performance marketing, brand management, and viral communication
- Initiate and expand industry and research partnerships
- Collaborate with creative agencies, media houses, and digital marketing departments
- Participate in national and international accreditation procedures
- Engage in academic administration and committee work
- Develop personal and institutional research profile
- Focus on Digital Branding, Social Media Psychology, or Marketing Automation
- Publish research in high-quality journals
- Disseminate research findings publicly
- Support outreach activities
- Participate in student recruitment events
- Promote AI-driven business study pathways
Work Experience
- 3 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- Content management systems
- Marketing technology (MarTech)
Benefits
Learning & Development
- Continuous personal and professional development support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Gisma University of Applied Sciences and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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GIGisma University of Applied Sciences
Professor for Marketing, Communication, and Social Media(m/w/x)
Potsdam
Full-timeOn-siteExperienced
Nejo AI Summary
Teaching Bachelor and Master modules in Consumer Behavior, Integrated Marketing Communications, and Social Media Analytics. Extraordinary qualification for scientific work required. Continuous personal and professional development support.
Requirements
- Fulfillment of requirements according to Section 41 ff BbgHG
- Completed university studies in relevant discipline (Marketing, Media & Communication, Public Relations, Digital Business, Psychology with Marketing focus)
- Extraordinary qualification for scientific work (outstanding doctorate and/or high-impact publications)
- Minimum three years qualified professional experience post-master's degree
- At least two years professional experience outside university environment
- Proven university-level teaching experience
- Competence in blended, online, and interactive learning methodologies
- Excellent pedagogical aptitude reflected in student evaluations
- Strong affinity for digital media trends
- Strong affinity for content management systems
- Strong affinity for marketing technology (MarTech)
- Fluency in English for teaching and research
- Publication record in Marketing Strategy, Consumer Psychology, or Digital Media Management
- Experience in developing and leading research projects
- Success in acquiring third-party funding
- Innovative perspectives for advancing research and curriculum
- Experience in curriculum development and accreditation processes
Tasks
- Teach modules in Bachelor and Master programmes
- Focus on Consumer Behavior, Integrated Marketing Communications, Social Media Analytics
- Conduct examinations and assessments
- Supervise students
- Participate in programme development
- Ensure quality assurance
- Integrate digital storytelling and platform strategies into the curriculum
- Design and update teaching materials
- Align materials with performance marketing, brand management, and viral communication
- Initiate and expand industry and research partnerships
- Collaborate with creative agencies, media houses, and digital marketing departments
- Participate in national and international accreditation procedures
- Engage in academic administration and committee work
- Develop personal and institutional research profile
- Focus on Digital Branding, Social Media Psychology, or Marketing Automation
- Publish research in high-quality journals
- Disseminate research findings publicly
- Support outreach activities
- Participate in student recruitment events
- Promote AI-driven business study pathways
Work Experience
- 3 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- Content management systems
- Marketing technology (MarTech)
Benefits
Learning & Development
- Continuous personal and professional development support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Gisma University of Applied Sciences and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Gisma University of Applied Sciences
Industry
Education
Description
Gisma University of Applied Sciences focuses on academic excellence, research, and innovative programs in Digital Marketing, Communication, and Social Media.
Not a perfect match?
- Gisma University of Applied Sciences
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Full-timeOn-siteExperiencedPotsdam - Gisma University of Applied Sciences
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Full-timeOn-siteSeniorPotsdam - Gisma University of Applied Sciences
Professor for Corporate Social Responsibility (CSR) and Sustainability(m/w/x)
Full-timeOn-siteSeniorPotsdam - University of Europe for Applied Sciences
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