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Product Marketing Manager(m/w/x)
Owning ESN category portfolio, planning product launches and promotional campaigns at a sports nutrition brand. 3+ years product marketing management experience, full lifecycle product track record required. 50% product discount, up to 60 workation days per year.
Requirements
- Degree in Marketing, Business Administration, or related field
- 3+ years of experience in product marketing management
- Track record of managing products across full lifecycle
- Well-versed in portfolio strategy, consumer segmentation, and product positioning
- Ability to plan and execute go-to-market and activation strategies
- Analytical thinking and enjoyment of working with data
- Clear communication and effective collaboration
- Thriving in a fast-paced, agile environment
- Genuine interest in the ESN brand
- Fluency in English and German
Tasks
- Own and manage the ESN category portfolio
- Focus on innovations and optimizing market presence
- Plan and execute product launches, relaunches, and retirements
- Develop go-to-market strategies
- Lead promotional campaign planning across channels
- Ensure seamless execution and performance monitoring
- Collaborate with product development and sales teams
- Translate market trends and consumer insights into growth opportunities
- Drive product launch excellence with comprehensive rollout plans
- Coordinate activities across departments for product launches
- Oversee product-related budgets and develop pricing models
- Analyze performance metrics to support strategic decisions
Work Experience
- 3 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Benefits
Flexible Working
- Flexible working hours
- Remote work options
Corporate Discounts
- 50% discount on product portfolio
Healthcare & Fitness
- Subsidy for E-gym Wellpass
Workation & Sabbatical
- Up to 60 Workation days per year
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Product Marketing Manager(m/w/x)
Owning ESN category portfolio, planning product launches and promotional campaigns at a sports nutrition brand. 3+ years product marketing management experience, full lifecycle product track record required. 50% product discount, up to 60 workation days per year.
Requirements
- Degree in Marketing, Business Administration, or related field
- 3+ years of experience in product marketing management
- Track record of managing products across full lifecycle
- Well-versed in portfolio strategy, consumer segmentation, and product positioning
- Ability to plan and execute go-to-market and activation strategies
- Analytical thinking and enjoyment of working with data
- Clear communication and effective collaboration
- Thriving in a fast-paced, agile environment
- Genuine interest in the ESN brand
- Fluency in English and German
Tasks
- Own and manage the ESN category portfolio
- Focus on innovations and optimizing market presence
- Plan and execute product launches, relaunches, and retirements
- Develop go-to-market strategies
- Lead promotional campaign planning across channels
- Ensure seamless execution and performance monitoring
- Collaborate with product development and sales teams
- Translate market trends and consumer insights into growth opportunities
- Drive product launch excellence with comprehensive rollout plans
- Coordinate activities across departments for product launches
- Oversee product-related budgets and develop pricing models
- Analyze performance metrics to support strategic decisions
Work Experience
- 3 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Benefits
Flexible Working
- Flexible working hours
- Remote work options
Corporate Discounts
- 50% discount on product portfolio
Healthcare & Fitness
- Subsidy for E-gym Wellpass
Workation & Sabbatical
- Up to 60 Workation days per year
About the Company
The Quality Group GmbH
Industry
Food
Description
The company is an innovative provider of sports nutrition products, including brands ESN and More Nutrition.
Not a perfect match?
- Natsana GmbH
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Full-timeWith HomeofficeSeniorHamburg - The Quality Group GmbH
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Partner Marketing Manager(m/w/x)
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