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KOKoRo

Product Marketing Manager(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Crafting product narratives and USPs for natural snack foods. 3-6 years FMCG/D2C marketing experience required. Flexible hours, home office, and public transport coverage.

Requirements

  • 3-6 years Product, Brand, or Category Marketing experience
  • FMCG, Food, D2C, or Retail industry experience
  • End-to-end product launch driving success
  • High-impact retail and buyer-facing material development
  • Exceptional storytelling and product positioning
  • Persuasive product narrative and presentation crafting
  • Translate product features and consumer insights
  • Effective stakeholder management and cross-functional collaboration
  • Outstanding written and verbal communication
  • Based in Berlin or willing to relocate

Tasks

  • Translate product attributes into customer benefits
  • Develop compelling product storytelling
  • Define key selling points (USPs)
  • Create product narratives for market differentiation
  • Develop product messaging frameworks
  • Generate key insights for marketing communication
  • Provide input for product information on packaging
  • Ensure clear communication of benefits on packaging
  • Define key product messages for D2C launches
  • Develop launch angles to drive customer engagement
  • Inform marketing preparation for D2C product launches
  • Ensure consistent product storytelling across D2C touchpoints
  • Create compelling product pitch materials for retail
  • Develop product selling stories for retail buyers
  • Create category insights for retail buyers
  • Communicate key product benefits to retail buyers
  • Ensure pitches communicate product value to sales teams
  • Align on product communication with Product Development
  • Align on product communication with Category Management
  • Align on product communication with Marketing teams
  • Align on product communication with Commercial teams
  • Translate product insights into market messaging

Work Experience

  • 3 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Benefits

Other Benefits

  • Onboarding

Flexible Working

  • Flexible working hours
  • Home office options

Modern Office

  • Modern office

Public Transport Subsidies

  • Public transport ticket coverage

Healthcare & Fitness

  • Fitness cooperations

Modern Equipment

  • Modern MacBook

Snacks & Drinks

  • Well equipped office kitchen

Corporate Discounts

  • 20% discount in online store

Team Events

  • Team events
  • Company parties
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of KoRo and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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