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MAMaxon

.Product Marketing Lead(m/w/x)

Bad Homburg vor der Höhe
Full-timeOn-siteSenior

Product marketing for 2D/3D VFX and motion graphics software. Proven experience shaping product marketing functions required. Dedicated mentor, individual development possibilities.

Requirements

  • Proven experience building or shaping product marketing function
  • Strategic thinking and hands-on execution mindset
  • Experience with multi-product portfolios and subscription models
  • Deep understanding of creative workflows or media/entertainment/gaming/advertising/AEC/CPG industries
  • Ability to translate technical features into customer value
  • Commercial mindset and understanding of business goals
  • Appreciation for brand and storytelling
  • Experience with international teams and cultures
  • Can-do attitude and drive
  • Degree in marketing communications or business
  • 6–10+ years in product marketing, preferably in SaaS, creative tools, or technology
  • Experience building PMM function in high-growth creator/talent business
  • High standards in delivering top-quality work
  • Ability to influence stakeholders with data-driven insights
  • Strong cross-functional leadership and external stakeholder management
  • Superb communication skills, written and verbal
  • Encouragement to apply even if experience doesn't match all qualifications

Tasks

  • Define and lead product marketing strategy
  • Develop compelling positioning and messaging
  • Identify priority audience segments
  • Translate product capabilities into value-driven narratives
  • Drive Monthly Active Users (MAU) growth
  • Partner with Growth, CLM, and Data teams
  • Support go-to-market strategies
  • Optimize messaging and campaigns
  • Establish product marketing foundations
  • Build scalable workflows for launches
  • Run campaign reporting and share insights
  • Bridge Product and Marketing teams
  • Foster a collaborative team environment
  • Collaborate with Creative team
  • Inform strategy with Data team
  • Drive engagement with Customer Lifecycle team
  • Scale acquisition with Growth team
  • Support creators with Social Media & Influencer team
  • Strengthen relationships with device brands
  • Position products in creative ecosystems
  • Identify co-marketing opportunities

Work Experience

  • 6 years

Education

  • Bachelor's degree

Languages

  • EnglishNative
  • multiBasic

Benefits

Mentorship & Coaching

  • Detailed onboarding
  • Dedicated mentor

Learning & Development

  • Individual development possibilities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Maxon and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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