Principal Product Marketing Specialist(m/w/x)

Requirements

• Graduate in electronic/computer engineering
• 8+ years experience in product/technical marketing or FAE in MCU semiconductor industry
• Automotive market experience, Carmaker/Tier 1 requirements understanding
• Deep knowledge of embedded Microcontrollers (Renesas or other) and Eco-systems
• Good understanding of technical requirements and customer expectations
• Strong communication, team-orientation, multicultural work ability
• Fluent English (written/spoken), preferable German
• Software IT infrastructure and standard PC tools (MS-Office) experience
• Ideally automotive system and E/E architecture experience
• Ideally customer negotiations experience
• Ideally product definition and requirement management experience
• Ideally handling complex technical RfQ’s with key customers
• Ideally MCU architecture / Networking experience
• Ideally functional safety / security experience
• Ideally embedded software experience

Tasks

• Support Renesas automotive microcontrollers
• Develop and execute MCU product marketing strategies
• Define product positioning, messaging, and differentiation
• Conduct market analysis and competitive benchmarking
• Define and track product roadmaps with internal teams
• Develop and drive worldwide market introduction plans
• Coordinate departments to create complete product packages
• Train the sales force on assigned products
• Produce public marketing materials
• Collaborate with internal support teams for MCU products
• Coordinate and exchange information with global teams

Work Experience

Education

Languages

Tools & Technologies