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ZA
Zalando
2mo ago

Principal Product Manager Marketing Automation(m/w/x)

Berlin
Full-timeWith Home OfficeSenior
AI/ML

Description

In this role, you will shape the future of marketing automation by developing strategies that enhance user engagement through personalized messaging and data-driven insights. Your work will involve collaborating with various teams to execute impactful multi-channel campaigns while mentoring others in a dynamic environment.

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Requirements

  • •Entrepreneurial problem-solving skills
  • •Expertise in marketing automation
  • •Strong analytical and communication skills
  • •Technical fluency in APIs and data models
  • •Over 7 years of product management experience

Work Experience

7 years

Tasks

  • •Co-author and execute product strategy
  • •Propose innovative automation strategies
  • •Analyze qualitative and quantitative data
  • •Establish clear KPIs such as CTR, CPA, and ROI
  • •Foster a culture of A/B testing and iterative improvements
  • •Prioritize features in the product backlog
  • •Ensure technical requirements for scalable marketing integrations
  • •Coordinate with marketing, design, and data science teams
  • •Deliver seamless multi-channel campaigns
  • •Update stakeholders on progress and outcomes
  • •Leverage AI/ML for hyper-personalized messaging
  • •Implement dynamic segmentation and automated page optimization
  • •Guide junior and mid-level team members
  • •Provide structured coaching and feedback

Languages

English – Business Fluent

Benefits

Competitive Pay

  • •Employee shares program

Corporate Discounts

  • •40% off fashion and beauty products
  • •30% off Lounge by Zalando
  • •Discounts from external partners

Purpose-Driven Work

  • •2 paid volunteering days a year

Flexible Working

  • •Hybrid working model with up to 60% remote

Workation & Sabbatical

  • •Work from abroad for up to 30 working days a year

Other Benefits

  • •Relocation assistance

Family Support

  • •Family services including counseling and support

Healthcare & Fitness

  • •Health and wellbeing options

Mental Health Support

  • •Mental health support and coaching

Learning & Development

  • •Training platform and biannual peer-to-peer review
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Zalando and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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