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PAPALFINGER

Performance Marketing & Paid Social Campaign Specialist(m/w/x)

Bergheim
from 52,197.04 / year
Full-timeWith Home OfficeExperienced
Apply now

Global paid social and search campaign management for crane and lifting solutions. Up to 2 years digital/performance marketing experience needed, B2B or industrial machinery market experience a plus. No core time, work from home option.

Requirements

  • Degree in Marketing, Communications, Business, Digital Media, or related field
  • Up to 2 years experience in digital or performance marketing
  • Basic knowledge of search engine marketing and paid social platforms
  • B2B or industrial machinery market experience as an advantage
  • Familiarity with digital analytics tools
  • Strong interest in performance-driven marketing
  • Detail-oriented and analytical mindset
  • Strong organizational skills
  • Ability to work in international, cross-functional environments
  • Fluency in English (written and spoken)
  • German language skills as a plus

Tasks

  • Plan and launch global performance marketing campaigns
  • Set up search, display, and social advertisements
  • Adapt campaign content and targeting for local markets
  • Optimize paid campaigns through bidding and creative adjustments
  • Conduct A/B tests to improve campaign performance
  • Collaborate with agencies on creative enhancements
  • Track KPIs, conversions, and lead quality
  • Analyze campaign data to provide actionable insights
  • Prepare and present detailed performance reports
  • Coordinate with internal teams and external partners
  • Share marketing best practices across the organization

Education

  • Bachelor's degree

Languages

  • English – Business Fluent
  • German – Basic

Tools & Technologies

  • LinkedIn
  • Meta
  • Google Analytics
  • social media dashboards

Benefits

Flexible Working

  • Flexible working hours
  • No core time
  • Work from home

Learning & Development

  • Further training

Career Advancement

  • International career opportunities

Healthcare & Fitness

  • Corporate health management PALfit

Free or Subsidized Food

  • Company restaurant
  • Freshly prepared meals
  • Daily meal subsidy

Public Transport Subsidies

  • Job ticket

Corporate Discounts

  • Numerous employee discounts
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of PALFINGER and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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