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Sunday Natural
6d ago

Performance Marketing Manager - YouTube(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Description

You will build and lead the YouTube channel, driving new customer acquisition by managing the international strategy and budget. Your work involves deep data analysis, owning creative testing, and reporting performance to leadership.

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Requirements

  • •Experience in e-commerce performance marketing, YouTube Ads, and Google Ads
  • •Expertise in YouTube ad formats and full-funnel strategy
  • •Track record managing 6-7 digit budgets
  • •Analytical and data-driven mindset
  • •Experience with analytics and data visualization tools
  • •Experience with Brand/Search Lift and incrementality testing
  • •Passion for performance marketing and skill growth
  • •Fluency in English and proficiency in another European language

Work Experience

2 - 4 years

Tasks

  • •Build the YouTube channel from scratch.
  • •Lead YouTube customer acquisition efforts.
  • •Manage international YouTube strategy.
  • •Optimize the YouTube budget.
  • •Partner with the Head of Performance & Growth.
  • •Execute full-funnel YouTube strategy.
  • •Optimize for efficient customer acquisition.
  • •Deploy YouTube budget across markets.
  • •Make data-driven budget decisions.
  • •Scale spend to hit growth targets.
  • •Manage complex YouTube account architecture.
  • •Master campaign types (VRC, VVC, Demand Gen).
  • •Utilize Brand and Search Lift Testing.
  • •Own a high-velocity creative testing framework.
  • •Analyze video creative performance.
  • •Focus on hooks, formats, CTAs, and story arcs.
  • •Apply Google's 'ABCD' creative principles.
  • •Serve as YouTube creative contact.
  • •Translate data into creative briefs.
  • •Maintain a structured feedback loop.
  • •Analyze performance data for trends.
  • •Identify actionable insights.
  • •Report performance to leadership.

Tools & Technologies

YouTube AdsGoogle AdsVRCVVCDemand GenGA4TableauClarisightsGoogle LookerBrand Lift studiesSearch Lift studiesIncrementality testing

Languages

English – Business Fluent

German – Business Fluent

French – Business Fluent

Polish – Business Fluent

Benefits

Corporate Discounts

  • •Product discounts
  • •Corporate brand discounts

More Vacation Days

  • •28 days paid time off
  • •Christmas and New Year leave

Healthcare & Fitness

  • •Urban Sports Club membership

Company Bike

  • •Swapfiets bike rental

Public Transport Subsidies

  • •Deutschlandticket subsidy

Purpose-Driven Work

  • •Ownership and initiative room

Modern Office

  • •Inviting office spaces

Snacks & Drinks

  • •Organic teas and superfoods
  • •Regular tea and office parties

Team Events

  • •Christmas and summer feasts
  • •Influencer events
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Sunday Natural and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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