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JUJustWatch

Performance Marketing Manager - Paid Social(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Planning, launching, optimizing paid social campaigns on Meta and TikTok for entertainment brands. 3+ years hands-on campaign experience with Meta Ads Manager and TikTok Ads expertise required. International client campaign support for a global streaming guide.

Requirements

  • 3+ years hands-on paid social campaign experience
  • Strong Meta Ads Manager and TikTok Ads expertise
  • Active campaign building and optimization
  • App install, web conversion, or e-commerce campaign experience
  • Solid full-funnel understanding and optimization
  • Familiarity with tracking/attribution infrastructure (Meta Pixel, TikTok Pixel, Conversions API, MMPs like AppsFlyer or Adjust)
  • Issue diagnosis and technical team collaboration
  • Incrementality and measurement understanding (A/B tests, lift studies)
  • Large dataset work (Excel/Google Sheets) for insights
  • Strong communication (technical concepts to non-technical)
  • Proactive, curious mindset for performance/process improvement
  • Enjoyment of film
  • Positive attitude, values, and personality

Tasks

  • Plan, launch, and optimize paid social campaigns on Meta and TikTok.
  • Support international client campaigns and user acquisition.
  • Analyze campaign performance and datasets across markets.
  • Identify trends and generate insights.
  • Inform optimization, forecasting, and budget allocation.
  • Own and contribute to a test-and-learn agenda.
  • Design experiments and analyze results.
  • Apply learnings across campaigns and regions.
  • Collaborate with Design and technical teams on creative testing.
  • Collaborate on tracking and attribution setup (pixels, CAPI, MMPs).
  • Monitor key performance metrics (CPI, purchase costs, retention, LTV).
  • Take action when performance deviates from targets.
  • Continuously refine campaign setup (audiences, bidding, placements, creative).

Work Experience

  • 3 years

Education

  • Vocational certificationOR
  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Meta Ads Manager
  • TikTok Ads
  • Meta Pixel
  • TikTok Pixel
  • Conversions API
  • AppsFlyer
  • Adjust
  • Excel
  • Google Sheets
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of JustWatch and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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