Performance Marketing Manager DACH(m/w/x)

Description

As a part-time Performance Marketing Manager, you will create and optimize data-driven digital campaigns that resonate with future nurses and students. This role involves managing budgets, analyzing performance, and collaborating with various teams to ensure impactful marketing strategies across the DACH region.

Requirements

• •Hands-on experience managing paid campaigns across Google Ads, Meta, TikTok, and Apple Search Ads
• •Confident working with performance metrics (ROAS, CPA, LTV, CTR, CR) and tools like GA4, Looker, Excel/Sheets, and attribution platforms
• •Strong knowledge of A/B testing, funnel analysis, and conversion rate optimization (CRO) best practices
• •Ability to connect campaign performance to broader business goals and adjust strategy accordingly
• •Comfortable working cross-functionally with marketing, creative, web, and analytics teams
• •Ability to brief, evaluate, and iterate on ad creatives to improve performance
• •Proactive, curious, and eager to learn
• •Experience in DACH markets and proficiency in German

Tasks

• •Own and scale paid media campaigns on Google Ads, Meta, TikTok, and Apple Search Ads
• •Align campaigns with business objectives and audience needs
• •Manage budgets, forecasts, and pacing to maximize return on ad spend
• •Develop and run A/B tests on creatives, landing pages, and audience strategies
• •Analyze campaign performance using GA4, Looker, and channel dashboards
• •Turn insights into actionable recommendations
• •Collaborate with product marketing, creative, web, and local teams
• •Ensure message and funnel consistency
• •Report on KPIs such as CPA, LTV, ROAS, and CR
• •Drive regular performance reviews with stakeholders
• •Utilize German fluently in paid media strategies for DACH markets

Tools & Technologies

Benefits