GfW Gesellschaft für Weiterbildung mbH
Performance Marketing Manager - Google Ads(m/w/x)
Part-timeWith HomeofficeExperienced
Berlin
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AMAMBOSS
Performance Marketing Manager(m/w/x)
Berlin, Köln
Part-time, Full-timeWith Home OfficeExperienced
AI/ML
Nejo AI Summary
Scaling paid media campaigns across Google, Meta, TikTok, and Apple Search Ads for a medical education tool. Hands-on campaign management and performance metrics analysis required. 30 vacation days, AMBOSS holiday, and daily healthy meals.
Requirements
- Hands-on campaign management (Google Ads, Meta, TikTok, Apple Search Ads)
- Performance metrics analysis (ROAS, CPA, LTV, CTR, CR)
- Proficiency with GA4, Looker, Excel/Sheets, attribution platforms
- A/B testing and funnel analysis skills
- Conversion rate optimization (CRO) best practices
- Strategic thinking for campaign performance
- Cross-functional collaboration and communication
- Creative judgment for ad creatives
- Proactive, curious, and eager to learn (growth mindset)
- Previous experience in DACH markets
- Experience managing paid media strategies in DACH
- German language fluency
- Encouraged to apply even if not all points met
Tasks
- Shape product discovery for future nurses and students
- Scale paid media campaigns on Google Ads, Meta, TikTok, and Apple Search Ads
- Manage budgets, forecasts, and pacing to maximize ROAS
- Develop and run A/B tests on creatives, landing pages, and audience strategies
- Analyze campaign performance using GA4, Looker, and channel dashboards
- Turn insights into actionable recommendations
- Collaborate with product marketing, creative, web, and local teams
- Report on KPIs (CPA, LTV, ROAS, CR)
- Drive regular performance reviews with stakeholders
Work Experience
- approx. 1 - 4 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
Tools & Technologies
- Google Ads
- Meta
- TikTok
- Apple Search Ads
- GA4
- Looker
- Excel
- Sheets
Benefits
More Vacation Days
- 30 paid vacation days
- AMBOSS holiday
Purpose-Driven Work
- Personal purpose day
Snacks & Drinks
- Daily healthy breakfast
Free or Subsidized Food
- Daily healthy lunch
- In-house chefs
Childcare
- AMBOSS daycare
Flexible Working
- Work remotely from 4 other office locations
Healthcare & Fitness
- Urban Sports Club - M plan
- Fitbit Versa 3
Public Transport Subsidies
- Deutschland Ticket
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AMBOSS and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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AMAMBOSS
Performance Marketing Manager(m/w/x)
Berlin, Köln
Part-time, Full-timeWith Home OfficeExperienced
AI/ML
Nejo AI Summary
Scaling paid media campaigns across Google, Meta, TikTok, and Apple Search Ads for a medical education tool. Hands-on campaign management and performance metrics analysis required. 30 vacation days, AMBOSS holiday, and daily healthy meals.
Requirements
- Hands-on campaign management (Google Ads, Meta, TikTok, Apple Search Ads)
- Performance metrics analysis (ROAS, CPA, LTV, CTR, CR)
- Proficiency with GA4, Looker, Excel/Sheets, attribution platforms
- A/B testing and funnel analysis skills
- Conversion rate optimization (CRO) best practices
- Strategic thinking for campaign performance
- Cross-functional collaboration and communication
- Creative judgment for ad creatives
- Proactive, curious, and eager to learn (growth mindset)
- Previous experience in DACH markets
- Experience managing paid media strategies in DACH
- German language fluency
- Encouraged to apply even if not all points met
Tasks
- Shape product discovery for future nurses and students
- Scale paid media campaigns on Google Ads, Meta, TikTok, and Apple Search Ads
- Manage budgets, forecasts, and pacing to maximize ROAS
- Develop and run A/B tests on creatives, landing pages, and audience strategies
- Analyze campaign performance using GA4, Looker, and channel dashboards
- Turn insights into actionable recommendations
- Collaborate with product marketing, creative, web, and local teams
- Report on KPIs (CPA, LTV, ROAS, CR)
- Drive regular performance reviews with stakeholders
Work Experience
- approx. 1 - 4 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
Tools & Technologies
- Google Ads
- Meta
- TikTok
- Apple Search Ads
- GA4
- Looker
- Excel
- Sheets
Benefits
More Vacation Days
- 30 paid vacation days
- AMBOSS holiday
Purpose-Driven Work
- Personal purpose day
Snacks & Drinks
- Daily healthy breakfast
Free or Subsidized Food
- Daily healthy lunch
- In-house chefs
Childcare
- AMBOSS daycare
Flexible Working
- Work remotely from 4 other office locations
Healthcare & Fitness
- Urban Sports Club - M plan
- Fitbit Versa 3
Public Transport Subsidies
- Deutschland Ticket
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AMBOSS and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
AMBOSS
Industry
Healthcare
Description
Das Unternehmen gestaltet aktiv Datenschutzlösungen in einem internationalen Umfeld und fördert Innovation.
Not a perfect match?
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