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Performance Marketing Manager(m/w/x)
Scaling paid media campaigns across Google, Meta, TikTok, and Apple Search Ads for a medical education tool. Hands-on campaign management and performance metrics analysis required. 30 vacation days, AMBOSS holiday, and daily healthy meals.
Requirements
- Hands-on campaign management (Google Ads, Meta, TikTok, Apple Search Ads)
- Performance metrics analysis (ROAS, CPA, LTV, CTR, CR)
- Proficiency with GA4, Looker, Excel/Sheets, attribution platforms
- A/B testing and funnel analysis skills
- Conversion rate optimization (CRO) best practices
- Strategic thinking for campaign performance
- Cross-functional collaboration and communication
- Creative judgment for ad creatives
- Proactive, curious, and eager to learn (growth mindset)
- Previous experience in DACH markets
- Experience managing paid media strategies in DACH
- German language fluency
- Encouraged to apply even if not all points met
Tasks
- Shape product discovery for future nurses and students
- Scale paid media campaigns on Google Ads, Meta, TikTok, and Apple Search Ads
- Manage budgets, forecasts, and pacing to maximize ROAS
- Develop and run A/B tests on creatives, landing pages, and audience strategies
- Analyze campaign performance using GA4, Looker, and channel dashboards
- Turn insights into actionable recommendations
- Collaborate with product marketing, creative, web, and local teams
- Report on KPIs (CPA, LTV, ROAS, CR)
- Drive regular performance reviews with stakeholders
Work Experience
- approx. 1 - 4 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
Tools & Technologies
- Google Ads
- Meta
- TikTok
- Apple Search Ads
- GA4
- Looker
- Excel
- Sheets
Benefits
More Vacation Days
- 30 paid vacation days
- AMBOSS holiday
Purpose-Driven Work
- Personal purpose day
Snacks & Drinks
- Daily healthy breakfast
Free or Subsidized Food
- Daily healthy lunch
- In-house chefs
Childcare
- AMBOSS daycare
Flexible Working
- Work remotely from 4 other office locations
Healthcare & Fitness
- Urban Sports Club - M plan
- Fitbit Versa 3
Public Transport Subsidies
- Deutschland Ticket
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Performance Marketing Manager(m/w/x)
Scaling paid media campaigns across Google, Meta, TikTok, and Apple Search Ads for a medical education tool. Hands-on campaign management and performance metrics analysis required. 30 vacation days, AMBOSS holiday, and daily healthy meals.
Requirements
- Hands-on campaign management (Google Ads, Meta, TikTok, Apple Search Ads)
- Performance metrics analysis (ROAS, CPA, LTV, CTR, CR)
- Proficiency with GA4, Looker, Excel/Sheets, attribution platforms
- A/B testing and funnel analysis skills
- Conversion rate optimization (CRO) best practices
- Strategic thinking for campaign performance
- Cross-functional collaboration and communication
- Creative judgment for ad creatives
- Proactive, curious, and eager to learn (growth mindset)
- Previous experience in DACH markets
- Experience managing paid media strategies in DACH
- German language fluency
- Encouraged to apply even if not all points met
Tasks
- Shape product discovery for future nurses and students
- Scale paid media campaigns on Google Ads, Meta, TikTok, and Apple Search Ads
- Manage budgets, forecasts, and pacing to maximize ROAS
- Develop and run A/B tests on creatives, landing pages, and audience strategies
- Analyze campaign performance using GA4, Looker, and channel dashboards
- Turn insights into actionable recommendations
- Collaborate with product marketing, creative, web, and local teams
- Report on KPIs (CPA, LTV, ROAS, CR)
- Drive regular performance reviews with stakeholders
Work Experience
- approx. 1 - 4 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
Tools & Technologies
- Google Ads
- Meta
- TikTok
- Apple Search Ads
- GA4
- Looker
- Excel
- Sheets
Benefits
More Vacation Days
- 30 paid vacation days
- AMBOSS holiday
Purpose-Driven Work
- Personal purpose day
Snacks & Drinks
- Daily healthy breakfast
Free or Subsidized Food
- Daily healthy lunch
- In-house chefs
Childcare
- AMBOSS daycare
Flexible Working
- Work remotely from 4 other office locations
Healthcare & Fitness
- Urban Sports Club - M plan
- Fitbit Versa 3
Public Transport Subsidies
- Deutschland Ticket
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
AMBOSS
Industry
Healthcare
Description
Das Unternehmen gestaltet aktiv Datenschutzlösungen in einem internationalen Umfeld und fördert Innovation.
Not a perfect match?
- WongDoody
Performance Marketing Manager(m/w/x)
Part-timeWith HomeofficeExperiencedBerlin, Stuttgart - reteach
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Full-time/Part-timeWith HomeofficeSeniorBerlin - Axel Springer News Media National
(Senior) Marketing Manager Affiliate(m/w/x)
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Part-timeWorking StudentWith HomeofficeBerlin, Aachen - Smarketer GmbH
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Full-time/Part-timeWith HomeofficeSeniorBerlin