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LULUNA BRANDS

Performance Marketing Manager(m/w/x)

Berlin
Full-timeWith Home OfficeManagement

Cross-channel performance strategy and acquisition campaign optimization for candles, room fragrances, and essential oils e-commerce across nine countries. 3+ years e-commerce performance marketing experience and confident in using Google Tag Manager required. Up to 40% staff discount, scented candle allowance.

Requirements

  • Degree in marketing or business administration preferred
  • 3+ years of experience in performance marketing
  • Experience in performance marketing for e-commerce
  • Motivated by KPI-based, goal-oriented work
  • Confident in using Google Tag Manager
  • Practical experience in other online marketing disciplines is a plus
  • Data-first mindset with deep understanding of KPIs
  • Excellent communication skills
  • Structured and focused work style

Tasks

  • Shape cross-channel performance strategy across nine countries.
  • Conceive, implement, and optimize acquisition campaigns.
  • Plan and optimize multi-channel marketing campaigns aligned with sales KPIs.
  • Increase campaign success using e-commerce performance indicators.
  • Develop a funnel-optimized approach for prospecting and retargeting.
  • Research and test new concepts and channels continuously.
  • Analyze and document tests and results regularly.
  • Build a comprehensive reporting system for performance metrics.
  • Stay updated on industry trends and best practices.

Work Experience

  • 3 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Google Tag Manager
  • Google Analytics
  • Google Search Console

Benefits

Competitive Pay

  • Competitive performance-based salary

Retirement Plans

  • Company pension scheme

Corporate Discounts

  • Staff discount up to 40%

Snacks & Drinks

  • Access to coffee and snacks

Additional Allowances

  • Scented candle allowance

Team Events

  • Regular team meals
  • Company events

Flexible Working

  • Flexible family-friendly hours
  • Remote work up to 10 days
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of LUNA BRANDS and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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