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ALAlmedia

Performance Marketing Lead(m/w/x)

Berlin
from USD 100,000
Full-timeOn-siteSenior

Directing multi-million dollar paid social and Google Ads campaigns for a community-based marketing platform. Senior-level performance marketing leadership with Meta Ads expertise required. Equity in a profitable startup, central Berlin office.

Requirements

  • Senior-level performance marketing leadership
  • Track record scaling UA budgets to $100k+ daily
  • Meta Ads expertise
  • Google Ads expertise
  • App Install Networks expertise
  • Understanding of platform algorithms and optimization
  • Ability to scale new acquisition channels
  • Proficiency in dissecting performance data
  • Ability to build attribution models
  • Formulating strategies based on unit economics
  • Mobile apps industry experience (preferred)
  • Fintech industry experience (preferred)
  • Gaming industry experience (preferred)
  • Grasp of user retention and monetization

Tasks

  • Design and execute performance marketing strategy
  • Achieve daily ad spend goals of $100k+ USD
  • Optimize for User Acquisition and Lifetime Value
  • Direct high-budget campaigns across Paid Social and Google Ads
  • Manage multi-million dollar budgets with autonomy
  • Shift spend to high-performing channels
  • Pause underperforming initiatives
  • Research and test new UA channels
  • Launch new channels from scratch
  • Collaborate with Product, Data, Engineering, and Creative teams
  • Identify new growth levers
  • Improve conversion funnels
  • Ensure creative assets align with channel best practices
  • Establish robust measurement frameworks
  • Conduct deep-dive performance analyses
  • Translate data into executive-level insights

Work Experience

  • 7 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Meta Ads
  • Google Ads
  • App Install Networks

Benefits

Competitive Pay

  • Equity in Almedia

Startup Environment

  • Profitable startup growth

Modern Office

  • Central Berlin office

Public Transport Subsidies

  • Transport subsidy

Free or Subsidized Food

  • Breakfasts and lunches

Learning & Development

  • Language learning

Healthcare & Fitness

  • Urban Sports Club
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Almedia and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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