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CACareers at Eucalyptus

Paid Search Lead(m/w/x)

Berlin
Full-timeOn-siteManagement

Driving Google Search growth strategy for Germany in digital clinical weight management, leading A/B and multivariate landing page tests. Deep understanding of Google Ads and comfort in regulated industries required. Work in a rapidly evolving digital healthcare space.

Requirements

  • 4+ years in search/paid media
  • Deep understanding of Google Ads
  • Proven experience with landing page experiments
  • Analytical mind and creative problem-solver
  • Comfortable in regulated industries
  • Ability to form data-driven hypotheses
  • Attention to detail and growth mindset
  • Experience in D2C or subscription businesses
  • Strong communication skills in German and English
  • Deep understanding of German consumer behavior

Tasks

  • Own the Google Search growth strategy for Germany.
  • Drive performance across various Google platforms.
  • Monitor new Google features and policy changes.
  • Lead A/B and multivariate landing page tests.
  • Translate performance data into actionable optimizations.
  • Collaborate with design, analytics, and development teams.
  • Boost CTR, CVR, and ROAS through teamwork.
  • Analyze competitors and identify growth gaps.
  • Implement effective bidding and targeting strategies.
  • Monitor performance using Google Analytics and Search Console.
  • Provide clear and data-rich reporting.
  • Partner with managers to define budget allocations.
  • Execute market-winning strategies with the Growth Lead.
  • Build a culture of experimentation and iteration.
  • Embed testing into marketing and product approaches.
  • Collaborate with cross-functional stakeholders on testing priorities.

Work Experience

  • 4 years

Education

  • Vocational certificationOR
  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Tools & Technologies

  • Google Ads
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Careers at Eucalyptus and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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