Music-Edtech platform
Organic Growth Lead(m/w/x)
Full-timeWith HomeofficeManagement
Berlin
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BLBLACKLANE
Organic Growth Team Lead(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
AI/ML
Nejo AI Summary
Defining organic growth strategy for a global chauffeur service, integrating with product and brand. 8+ years in organic growth, SEO, or content acquisition required. 28 vacation days, 20% employer pension contribution.
Requirements
- 8+ years experience in organic growth, SEO, or content-led acquisition
- Experience in consumer, travel, mobility, marketplace, or multi-market businesses
- Deep capability in technical SEO, content SEO, programmatic SEO, or ASO
- Strong working knowledge of other SEO areas
- Experience with answer engine optimisation and AI-driven discovery
- Strong point of view on answer engine optimisation and AI-driven discovery
- Data and experimentation confidence
- Comfortable partnering with analysts
- Comfortable reading dashboards
- Making decisions from imperfect information
- Track record driving commercial outcomes from organic channels
- Experience with large, structured websites
- Experience with modern tech stacks
- Previous people management experience
- Experience setting expectations for direct reports
- Experience giving feedback to direct reports
- Experience supporting development of direct reports
- Hands-on and pragmatic approach
- Willingness to use tools for execution
- Strong communication skills
- Strong stakeholder management skills
- Ability to influence cross-functional partners
- Ability to align cross-functional partners
- Ability to explain complex topics simply
- Comfortable in international, multi-language web environment
- Balancing global templates with local nuance
- Fluent English
- Experience in premium or luxury brands
- Practical familiarity with LLM behaviour
- Practical familiarity with answer-engine behaviour
- Experience with CRO on high-intent landing pages
- Experience with experimentation on high-intent landing pages
- Direct collaboration with paid media teams
Tasks
- Define and own organic growth strategy for Blacklane
- Set clear objectives for organic channels
- Integrate organic activity with product, web, brand, and paid media
- Maintain prioritised roadmap for organic growth
- Line manage and support Organic Growth team
- Run effective operating routines
- Create culture valuing clarity, ownership, and experimentation
- Design processes for experimentation and prioritisation
- Develop Blacklane’s AEO approach
- Collaborate with Performance Marketing, MarTech, Data, and Engineering
- Invest in quick wins and long-term compounders
- Define measurement framework for organic channels
- Build test-and-learn agenda
- Translate performance into clear narratives and recommendations
- Work with Product and Engineering on technical changes
- Partner with Brand/Comms and regional marketing
- Represent organic growth in planning forums
- Share knowledge with content creators and marketers
- Shape future design of organic growth function
- Stay updated on search and AI changes
- Identify need for additional headcount, partners, or tools
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
Tools & Technologies
- Search Console
- analytics
- crawlers
- CMS
- experimentation platforms
- LLM
Benefits
Public Transport Subsidies
- Monthly BVG/Deutschlandticket subsidy
Retirement Plans
- Private pension plan with 20% employer contribution
Free or Subsidized Food
- Subsidised healthy meals
Mental Health Support
- Mental and physical health support
Learning & Development
- LinkedIn Learning access
- L&D budget
Competitive Pay
- VSOP program
Team Events
- Quarterly Mystery Rides voucher
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of BLACKLANE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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BLBLACKLANE
Organic Growth Team Lead(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
AI/ML
Nejo AI Summary
Defining organic growth strategy for a global chauffeur service, integrating with product and brand. 8+ years in organic growth, SEO, or content acquisition required. 28 vacation days, 20% employer pension contribution.
Requirements
- 8+ years experience in organic growth, SEO, or content-led acquisition
- Experience in consumer, travel, mobility, marketplace, or multi-market businesses
- Deep capability in technical SEO, content SEO, programmatic SEO, or ASO
- Strong working knowledge of other SEO areas
- Experience with answer engine optimisation and AI-driven discovery
- Strong point of view on answer engine optimisation and AI-driven discovery
- Data and experimentation confidence
- Comfortable partnering with analysts
- Comfortable reading dashboards
- Making decisions from imperfect information
- Track record driving commercial outcomes from organic channels
- Experience with large, structured websites
- Experience with modern tech stacks
- Previous people management experience
- Experience setting expectations for direct reports
- Experience giving feedback to direct reports
- Experience supporting development of direct reports
- Hands-on and pragmatic approach
- Willingness to use tools for execution
- Strong communication skills
- Strong stakeholder management skills
- Ability to influence cross-functional partners
- Ability to align cross-functional partners
- Ability to explain complex topics simply
- Comfortable in international, multi-language web environment
- Balancing global templates with local nuance
- Fluent English
- Experience in premium or luxury brands
- Practical familiarity with LLM behaviour
- Practical familiarity with answer-engine behaviour
- Experience with CRO on high-intent landing pages
- Experience with experimentation on high-intent landing pages
- Direct collaboration with paid media teams
Tasks
- Define and own organic growth strategy for Blacklane
- Set clear objectives for organic channels
- Integrate organic activity with product, web, brand, and paid media
- Maintain prioritised roadmap for organic growth
- Line manage and support Organic Growth team
- Run effective operating routines
- Create culture valuing clarity, ownership, and experimentation
- Design processes for experimentation and prioritisation
- Develop Blacklane’s AEO approach
- Collaborate with Performance Marketing, MarTech, Data, and Engineering
- Invest in quick wins and long-term compounders
- Define measurement framework for organic channels
- Build test-and-learn agenda
- Translate performance into clear narratives and recommendations
- Work with Product and Engineering on technical changes
- Partner with Brand/Comms and regional marketing
- Represent organic growth in planning forums
- Share knowledge with content creators and marketers
- Shape future design of organic growth function
- Stay updated on search and AI changes
- Identify need for additional headcount, partners, or tools
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
Tools & Technologies
- Search Console
- analytics
- crawlers
- CMS
- experimentation platforms
- LLM
Benefits
Public Transport Subsidies
- Monthly BVG/Deutschlandticket subsidy
Retirement Plans
- Private pension plan with 20% employer contribution
Free or Subsidized Food
- Subsidised healthy meals
Mental Health Support
- Mental and physical health support
Learning & Development
- LinkedIn Learning access
- L&D budget
Competitive Pay
- VSOP program
Team Events
- Quarterly Mystery Rides voucher
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of BLACKLANE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
BLACKLANE
Industry
Transportation
Description
The company aims to be the world’s leading premium global chauffeur service, prioritizing reliability, innovation, and first-class service.
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