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OUOutokumpu

Marketing Manager(m/w/x)

Krefeld
Full-timeWith Home OfficeSenior
AI/ML

Driving demand generation for advanced materials in marine, energy, and hydrogen industries. Data-driven, multi-channel marketing track record required. Flexible hybrid working, 4 weeks vacation.

Requirements

  • Relevant B.Sc. or M.Sc. degree
  • Curious, analytical, customer-focused mindset
  • Ability to translate complex topics into engaging marketing
  • Data-driven, multi-channel marketing track record
  • Demand generation track record
  • Fluent English
  • At least one major European language
  • Convert business goals into marketing initiatives
  • Create measurable marketing initiatives
  • Content marketing capability
  • Creative capability
  • Gen AI-supported workflows
  • Structured project management
  • Confidence to work with stakeholders
  • Collaboration with sales and product teams
  • Collaboration with external agency partner

Tasks

  • Drive growth for advanced materials and specialty products
  • Generate demand in marine, energy, hydrogen, and process industries
  • Own and drive go-to-market marketing strategies
  • Translate business objectives into data-driven marketing plans
  • Build awareness and support pipeline and revenue growth
  • Develop customer and market insights
  • Create buyer personas and segmentation
  • Craft differentiated messaging and content
  • Plan and execute multi-channel marketing campaigns
  • Optimize digital, content, paid, and event-based campaigns
  • Track campaign performance and ROI
  • Collaborate with sales, product management, and commercial teams
  • Ensure alignment and shared priorities
  • Measure and report business impact

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishFluent
  • GermanBusiness Fluent
  • ItalianBusiness Fluent
  • SpanishBusiness Fluent
  • FrenchBusiness Fluent

Tools & Technologies

  • Gen AI

Benefits

Flexible Working

  • Flexible hybrid working
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Outokumpu and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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