ViiV Healthcare
Marketing Director(m/w/x)
Full-timeWith HomeofficeSenior
München
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VIViiV Healthcare GmbH
Marketing Director(m/w/x)
München
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Driving brand strategy for ViiV products in Germany, including payer negotiations. Master's degree and specialty care pharmaceutical product management experience required. Focus on team performance management and strategic leadership.
Requirements
- Master’s or diploma degree in Economics, Marketing, health economics, science, or equivalent
- Strong pharmaceutical product management experience, ideally specialty care or other RX therapy areas including OTC
- Performance management of high-performing, inclusive teams with collaboration, innovation, and open conversations
- Entrepreneurial and strategic leadership capabilities with ability to translate portfolio vision into narrative
- Strong business acumen with risk-taking abilities and performance/goal orientation
- High digital affinity and experience with multi-channel marketing strategies and implementation
- Effective cross-functional and matrix work with communication, moderation, negotiation, and persuasion skills
- Adaptability and effectiveness in organizational and job demand changes
- Strong passion for multi-channel topics, self-dependent, ambitious, and creative mindset
- Excellent German and English language skills
Tasks
- Define and drive strategic direction for Germany Brand Management
- Market ViiV products through communication channels and content
- Support development and evaluation of pricing strategies
- Negotiate with payers and external stakeholders
- Develop market penetration strategies for the pharmaceutical market
- Cultivate knowledge of key customers and competitors
- Identify brand and portfolio growth opportunities
- Ensure cross-functional alignment and execution of Business Marketing plan
- Collaborate with cross-functional teams for LAI Powerhouse strategy
- Develop and execute integrated brand strategies across product lifecycle
- Align marketing strategies with business objectives and global brand vision
- Champion innovation and continuous improvement
- Lead the Asset Team with a holistic approach
- Drive market competitiveness agenda, including digital and virtual ways of working
- Develop and monitor metrics and KPIs
- Conduct ongoing asset and portfolio performance monitoring
- Perform performance assessments and deep dives
- Drive omnichannel customer-focused activation
- Ensure relevant content with high customer frequency
- Achieve positive HCP perception of ViiV therapies
- Define and maintain customer segmentation
- Create compelling customer experiences across digital and traditional channels
- Translate insights into impactful marketing initiatives
- Develop and implement influencers strategy, focusing on pharmacists
- Prepare and implement Launch and Business Plans
- Ensure market level cross-functional alignment
- Prepare tertial meetings and align with above market teams
- Generate insights and manage knowledge
- Bring German perspective to global strategies
- Manage cross-functional stakeholder relationships
- Work effectively with Medical, Market Access, Digital, and Sales teams
- Align strategies with internal and external partners
Work Experience
- approx. 1 - 4 years
Education
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of ViiV Healthcare GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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VIViiV Healthcare GmbH
Marketing Director(m/w/x)
München
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Driving brand strategy for ViiV products in Germany, including payer negotiations. Master's degree and specialty care pharmaceutical product management experience required. Focus on team performance management and strategic leadership.
Requirements
- Master’s or diploma degree in Economics, Marketing, health economics, science, or equivalent
- Strong pharmaceutical product management experience, ideally specialty care or other RX therapy areas including OTC
- Performance management of high-performing, inclusive teams with collaboration, innovation, and open conversations
- Entrepreneurial and strategic leadership capabilities with ability to translate portfolio vision into narrative
- Strong business acumen with risk-taking abilities and performance/goal orientation
- High digital affinity and experience with multi-channel marketing strategies and implementation
- Effective cross-functional and matrix work with communication, moderation, negotiation, and persuasion skills
- Adaptability and effectiveness in organizational and job demand changes
- Strong passion for multi-channel topics, self-dependent, ambitious, and creative mindset
- Excellent German and English language skills
Tasks
- Define and drive strategic direction for Germany Brand Management
- Market ViiV products through communication channels and content
- Support development and evaluation of pricing strategies
- Negotiate with payers and external stakeholders
- Develop market penetration strategies for the pharmaceutical market
- Cultivate knowledge of key customers and competitors
- Identify brand and portfolio growth opportunities
- Ensure cross-functional alignment and execution of Business Marketing plan
- Collaborate with cross-functional teams for LAI Powerhouse strategy
- Develop and execute integrated brand strategies across product lifecycle
- Align marketing strategies with business objectives and global brand vision
- Champion innovation and continuous improvement
- Lead the Asset Team with a holistic approach
- Drive market competitiveness agenda, including digital and virtual ways of working
- Develop and monitor metrics and KPIs
- Conduct ongoing asset and portfolio performance monitoring
- Perform performance assessments and deep dives
- Drive omnichannel customer-focused activation
- Ensure relevant content with high customer frequency
- Achieve positive HCP perception of ViiV therapies
- Define and maintain customer segmentation
- Create compelling customer experiences across digital and traditional channels
- Translate insights into impactful marketing initiatives
- Develop and implement influencers strategy, focusing on pharmacists
- Prepare and implement Launch and Business Plans
- Ensure market level cross-functional alignment
- Prepare tertial meetings and align with above market teams
- Generate insights and manage knowledge
- Bring German perspective to global strategies
- Manage cross-functional stakeholder relationships
- Work effectively with Medical, Market Access, Digital, and Sales teams
- Align strategies with internal and external partners
Work Experience
- approx. 1 - 4 years
Education
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of ViiV Healthcare GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
ViiV Healthcare GmbH
Industry
Pharmaceuticals
Description
The company is 100% focused on HIV and is dedicated to combating, preventing, and eradicating HIV and AIDS.
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