Your personal AI career agent
Marketing Communications Manager(m/w/x)
Designing digital-first, global B2B campaigns for adhesive tape solutions, including Account-Based Marketing. 8+ years B2B marketing communications experience in industrial/technical environments required. Collaboration with regional project teams, focus on campaign execution.
Requirements
- 8+ years B2B marketing communications experience in industrial/technical environments
- Automotive industry experience is a strong advantage
- Proven track record in integrated global marketing campaigns
- Hands-on Account-Based Marketing (ABM) experience in complex B2B
- Strong industrial B2B marketing expertise
- Solid understanding of complex products and value propositions
- Understanding of long sales cycles
- Direct digital marketing experience
- Social media (e.g. LinkedIn) experience
- Marketing automation tools experience
- Analytics experience
- Strong project management skills
- Ability to coordinate across multiple stakeholders, regions, and agencies
- Experience in global and matrix organizations
- Ability to collaborate across Business Units, regions, and external partners
- Creative and strategic thinker
- Data-driven mindset
- Strong analytical capabilities
- Excellent communication skills
- Business-fluent written and spoken English
- High attention to detail
- Pragmatic approach
- Ability to deliver results in fast-paced and complex environments
Tasks
- Develop global annual marketing communications plan
- Collaborate with Business Units and regional teams
- Design and supervise digital-first campaigns
- Implement and ramp up Account-based Marketing
- Lead regional project teams in campaign execution
- Define and maintain customer personas
- Create end-to-end customer journeys
- Produce high-quality content for key touchpoints
- Ensure consistent brand messaging
- Monitor and report on campaign performance
- Derive insights to optimize ROI
- Foster collaboration across global stakeholders
- Steer creative and production agencies
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- marketing automation tools
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
Not a perfect match?
- DE63 NXP Semiconductors Germany GmbHFull-timeOn-siteJuniorHamburg
- EOS Holding GmbH
(Senior) Marketing Manager Corporate Website & Analytics(m/w/x)
Full-timeTemporary contractOn-siteExperiencedHamburg - GP JOULE Connect GmbH
Marketing Manager:in (B2B) Leadgenerierung Elektromobilität(m/w/x)
Full-timeOn-siteExperiencedHamburg - Minimax Mobile Services GmbH
Teamleitung Marketing(m/w/x)
Full-timeOn-siteManagementBad Urach, Glinde - Aquila Capital Investmentgesellschaft mbH
Senior Corporate Communication Manager(m/w/x)
Full-timeOn-siteSeniorHamburg
Marketing Communications Manager(m/w/x)
Designing digital-first, global B2B campaigns for adhesive tape solutions, including Account-Based Marketing. 8+ years B2B marketing communications experience in industrial/technical environments required. Collaboration with regional project teams, focus on campaign execution.
Requirements
- 8+ years B2B marketing communications experience in industrial/technical environments
- Automotive industry experience is a strong advantage
- Proven track record in integrated global marketing campaigns
- Hands-on Account-Based Marketing (ABM) experience in complex B2B
- Strong industrial B2B marketing expertise
- Solid understanding of complex products and value propositions
- Understanding of long sales cycles
- Direct digital marketing experience
- Social media (e.g. LinkedIn) experience
- Marketing automation tools experience
- Analytics experience
- Strong project management skills
- Ability to coordinate across multiple stakeholders, regions, and agencies
- Experience in global and matrix organizations
- Ability to collaborate across Business Units, regions, and external partners
- Creative and strategic thinker
- Data-driven mindset
- Strong analytical capabilities
- Excellent communication skills
- Business-fluent written and spoken English
- High attention to detail
- Pragmatic approach
- Ability to deliver results in fast-paced and complex environments
Tasks
- Develop global annual marketing communications plan
- Collaborate with Business Units and regional teams
- Design and supervise digital-first campaigns
- Implement and ramp up Account-based Marketing
- Lead regional project teams in campaign execution
- Define and maintain customer personas
- Create end-to-end customer journeys
- Produce high-quality content for key touchpoints
- Ensure consistent brand messaging
- Monitor and report on campaign performance
- Derive insights to optimize ROI
- Foster collaboration across global stakeholders
- Steer creative and production agencies
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- marketing automation tools
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
tesa
Industry
Manufacturing
Description
Das Unternehmen ist einer der weltweit führenden Hersteller von Klebebandlösungen mit mehr als 7.000 verschiedenen Produkten.
Not a perfect match?
- DE63 NXP Semiconductors Germany GmbH
Marketing & Communications (MarCom) Junior for Industrial & IoT(m/w/x)
Full-timeOn-siteJuniorHamburg - EOS Holding GmbH
(Senior) Marketing Manager Corporate Website & Analytics(m/w/x)
Full-timeTemporary contractOn-siteExperiencedHamburg - GP JOULE Connect GmbH
Marketing Manager:in (B2B) Leadgenerierung Elektromobilität(m/w/x)
Full-timeOn-siteExperiencedHamburg - Minimax Mobile Services GmbH
Teamleitung Marketing(m/w/x)
Full-timeOn-siteManagementBad Urach, Glinde - Aquila Capital Investmentgesellschaft mbH
Senior Corporate Communication Manager(m/w/x)
Full-timeOn-siteSeniorHamburg