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TEtesa

Marketing Communications Manager(m/w/x)

Hamburg, Norderstedt
Full-timeOn-siteSenior

Designing digital-first, global B2B campaigns for adhesive tape solutions, including Account-Based Marketing. 8+ years B2B marketing communications experience in industrial/technical environments required. Collaboration with regional project teams, focus on campaign execution.

Requirements

  • 8+ years B2B marketing communications experience in industrial/technical environments
  • Automotive industry experience is a strong advantage
  • Proven track record in integrated global marketing campaigns
  • Hands-on Account-Based Marketing (ABM) experience in complex B2B
  • Strong industrial B2B marketing expertise
  • Solid understanding of complex products and value propositions
  • Understanding of long sales cycles
  • Direct digital marketing experience
  • Social media (e.g. LinkedIn) experience
  • Marketing automation tools experience
  • Analytics experience
  • Strong project management skills
  • Ability to coordinate across multiple stakeholders, regions, and agencies
  • Experience in global and matrix organizations
  • Ability to collaborate across Business Units, regions, and external partners
  • Creative and strategic thinker
  • Data-driven mindset
  • Strong analytical capabilities
  • Excellent communication skills
  • Business-fluent written and spoken English
  • High attention to detail
  • Pragmatic approach
  • Ability to deliver results in fast-paced and complex environments

Tasks

  • Develop global annual marketing communications plan
  • Collaborate with Business Units and regional teams
  • Design and supervise digital-first campaigns
  • Implement and ramp up Account-based Marketing
  • Lead regional project teams in campaign execution
  • Define and maintain customer personas
  • Create end-to-end customer journeys
  • Produce high-quality content for key touchpoints
  • Ensure consistent brand messaging
  • Monitor and report on campaign performance
  • Derive insights to optimize ROI
  • Foster collaboration across global stakeholders
  • Steer creative and production agencies

Work Experience

  • 8 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • LinkedIn
  • marketing automation tools
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of tesa and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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