Description

As the Manager of Brand Marketing for Nike Sportswear in Germany, you will lead a team to create impactful marketing strategies that resonate with local consumers. This role involves driving product launches, uncovering consumer insights, and shaping the brand's future direction.

Requirements

• •Motivation and entrepreneurial spirit
• •Collaboration and creative thinking skills
• •Experience in leading teams
• •Passion for sneakers, youth culture, and sports
• •Comfort with ambiguity
• •Ability to blend creativity with data-driven insights
• •Thriving in fast-paced environments
• •Strong stakeholder management skills
• •At least 5 years’ experience in brand marketing
• •Minimum 2 years’ team leadership experience
• •Proven strategic thinking skills
• •Demonstrable passion for street, sneaker, youth culture and sports
• •In-depth knowledge of the German consumer
• •Experience working across diverse marketplaces
• •Strong relationships in the German Sneaker & Streetwear Industry

Tasks

• •Lead a dynamic brand marketing team
• •Collaborate with senior leaders and colleagues across functions
• •Champion the Nike Sportswear vision for Men’s, Women’s, and Kids’
• •Design and implement brand plans for German consumers and youth
• •Drive cross-functional marketing excellence
• •Deliver impactful seasonal product launches and initiatives
• •Uncover insights from German sneaker and streetwear consumers
• •Inspire creative marketing ideas and strategies
• •Guide decision-making for the NSW team
• •Tell engaging brand stories
• •Create clear and effective marketing briefs
• •Develop long-term brand strategies with a local consumer perspective
• •Craft seasonal marketing and consumer journey plans
• •Lead the seasonal planning process and keep stakeholders informed
• •Manage the local NSW brand budget
• •Ensure forecasting and closing accuracy
• •Support and develop direct reports for their growth
• •Foster a culture based on Nike’s Maxims