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MEMediaMarktSaturn Retail Group

Manager Brand & Marketing Planning(m/w/x)

München, Ingolstadt
Full-timeWith Home OfficeExperienced
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In this role, you will bridge the gap between global strategy and local execution by orchestrating digital-first marketing plans and leading planning cycles across eleven different countries.

Requirements

  • Experience in global brand and marketing planning
  • Excellent structuring and synthesis skills
  • Ability to convert insights into strategies
  • Sharp business logic and financial mindset
  • Understanding of media planning and measurement
  • Analytical and impact-driven approach
  • Excellent stakeholder management skills
  • Strong moderation and facilitation skills
  • Structured project management skills
  • Cultural awareness and international experience
  • Trend sensitivity and openness to AI
  • Fluency in German and English

Tasks

  • Translate consumer insights into activation plans
  • Prioritize future growth audiences
  • Define brand positioning for digital environments
  • Develop best-in-class creative and media briefs
  • Orchestrate digital-first activations and post-evaluations
  • Evolve global brand and marketing planning
  • Translate corporate strategy into local plans
  • Lead annual and scenario planning cycles
  • Manage planning governance and decision forums
  • Align global objectives with channel execution
  • Enhance global measurement and KPI frameworks
  • Monitor and report on marketing budgets
  • Pilot new marketing trends and technologies
  • Coordinate between strategy, finance, and execution teams
  • Advise brand experts across eleven countries
  • Facilitate workshops and senior decision-making forums
  • Lead cross-functional projects with measurable outcomes

Work Experience

approx. 1 - 4 years

Education

Bachelor's degreeORMaster's degree

Languages

German – Business FluentEnglish – Business Fluent

Tools & Technologies

AI

Benefits

Flexible Working

  • •Flexible working hours
  • •Partial remote work
  • •Mobile work (50/50)

Informal Culture

  • •International expert team
  • •Open corporate culture
  • •Teamwork

Purpose-Driven Work

  • •Impactful responsibilities

Other Benefits

  • •Attractive workplace in Munich

More Vacation Days

  • •30 days vacation

Retirement Plans

  • •Company pension plan

Corporate Discounts

  • •Employees discount

Healthcare & Fitness

  • •Fitness collaborations

Learning & Development

  • •Training and education
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of MediaMarktSaturn Retail Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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