NIKE, Inc.
Lead Professional, Media Relations, Germany(m/w/x)
Full-timeOn-siteSenior
Berlin
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NINIKE Retail Germany
Lead Professional, Media Relations(m/w/x)
Berlin
Full-timeOn-siteManagement
Nejo AI Summary
Developing Germany-specific football communication strategies and sports/culture campaigns for a global athletic brand, building media and creator networks. Exceptional understanding of the German media landscape and football's cultural role essential. Strategic ownership of communication campaigns.
Requirements
- Deep expertise in communications
- Exceptional understanding of German media landscape
- Knowledge of sport's influence on culture, style, and communities
- Understanding of football's role in German culture and business
- Strategic thinking
- Collaborative action
- Agility
- Natural storytelling with strong POV
- Ability to confidently guide partners at all levels
- Proactive opportunity identification
- Meaningful relationship building
- Ability to elevate resonant narratives
- Curiosity, creativity, and growth mindset
- Extensive experience in corporate communications or public relations for major sports or global organizations
- Strong senior-level media network in Germany across traditional, social and football-specific outlets
- Deep understanding of evolving social and sports platforms, tools and technologies (Gen Z focus)
- Proven track record creating and executing strategic communications plans that drive narrative-led storytelling
- Strong end-to-end project management skills (planning, creative, execution, budgeting, agency management)
Tasks
- Develop and execute Germany-specific football communication strategies
- Lead sports and culture communication campaigns
- Manage campaign phases from concept to execution
- Build and nurture a sophisticated media and creator network
- Leverage networks to amplify Nike's narrative
- Identify new sport, culture, and style opportunities
- Activate opportunities with a focus on German Football
- Build new media ecosystems for next-gen athletes and creators
- Present strategies confidently
- Navigate the organizational matrix
- Champion the value and impact of Communications
- Manage critical issues with clarity and calm
- Protect and strengthen brand and corporate reputation
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of NIKE Retail Germany and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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NINIKE Retail Germany
Lead Professional, Media Relations(m/w/x)
Berlin
Full-timeOn-siteManagement
Nejo AI Summary
Developing Germany-specific football communication strategies and sports/culture campaigns for a global athletic brand, building media and creator networks. Exceptional understanding of the German media landscape and football's cultural role essential. Strategic ownership of communication campaigns.
Requirements
- Deep expertise in communications
- Exceptional understanding of German media landscape
- Knowledge of sport's influence on culture, style, and communities
- Understanding of football's role in German culture and business
- Strategic thinking
- Collaborative action
- Agility
- Natural storytelling with strong POV
- Ability to confidently guide partners at all levels
- Proactive opportunity identification
- Meaningful relationship building
- Ability to elevate resonant narratives
- Curiosity, creativity, and growth mindset
- Extensive experience in corporate communications or public relations for major sports or global organizations
- Strong senior-level media network in Germany across traditional, social and football-specific outlets
- Deep understanding of evolving social and sports platforms, tools and technologies (Gen Z focus)
- Proven track record creating and executing strategic communications plans that drive narrative-led storytelling
- Strong end-to-end project management skills (planning, creative, execution, budgeting, agency management)
Tasks
- Develop and execute Germany-specific football communication strategies
- Lead sports and culture communication campaigns
- Manage campaign phases from concept to execution
- Build and nurture a sophisticated media and creator network
- Leverage networks to amplify Nike's narrative
- Identify new sport, culture, and style opportunities
- Activate opportunities with a focus on German Football
- Build new media ecosystems for next-gen athletes and creators
- Present strategies confidently
- Navigate the organizational matrix
- Champion the value and impact of Communications
- Manage critical issues with clarity and calm
- Protect and strengthen brand and corporate reputation
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of NIKE Retail Germany and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
NIKE Retail Germany
Industry
Retail
Description
Das Unternehmen bringt Inspiration und Innovation zu jedem Athleten in der Welt.
Not a perfect match?
- NIKE, Inc.
Lead Professional, Media Relations, Germany(m/w/x)
Full-timeOn-siteSeniorBerlin - NIKE, Inc.
Lead Professional Brand Marketing(m/w/x)
Full-timeOn-siteSeniorBerlin - NIKE Retail Germany
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Full-timeOn-siteSeniorBerlin - NIKE Retail Germany
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Full-timeOn-siteJuniorBerlin - NIKE, Inc.
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Full-timeOn-siteExperiencedBerlin