Junior Performance Marketing Manager / SEM(m/w/x)

Requirements

• Strong analytical and data-driven capabilities
• Passion for problem-solving
• Tech-savviness
• Experimentation with AI tools, scripts or web tracking (ideally)
• Eagerness to learn new tools and AI capabilities
• Comfort with daily AI use (prompting, QA, iteration, automation, analysis)
• Solid understanding of data structures
• Confidence with large spreadsheets
• Familiarity with XML feeds or SQL (plus)
• Excellent communication skills
• Ability to explain complex performance concepts
• Confidence discussing KPIs and data with stakeholders
• Strong teamwork skills
• Self-driven and motivated
• Desire to create impact toward shared goals
• Consistency and reliability
• Comfort with full task ownership
• English fluency (required)
• German language skills (plus)
• Performance marketing experience (preferred, not a must)

Tasks

• Set up effective SEM campaigns
• Optimize SEM campaigns
• Strategically scale SEM campaigns
• Guide campaigns by ROAS, CPA, CVR, CPC, CTR
• Conduct keyword research
• Structure advertising accounts
• Adjust bidding strategies
• Continuously test ad copy
• Continuously test landing pages
• Launch and evaluate A/B and multivariate tests
• Collaborate with senior colleagues and Martech team
• Improve campaign automation
• Enhance feed quality
• Optimize machine-learning-driven processes
• Leverage LLMs for enhanced analysis
• Apply prompt workflows for campaign creation
• Utilize automation tools for optimization scalability
• Support ongoing performance reporting
• Support ad hoc performance reporting
• Identify performance trends
• Uncover performance insights
• Connect insights to business outcomes
• Support implementation of tracking requirements
• Support maintenance of tracking requirements
• Ensure correct setup of conversion tracking
• Configure enhanced conversions
• Set up custom parameters
• Manage feed signals

EducationMore information about education requirement

Languages

Tools & Technologies