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YFyfood

International Influencer Marketing Manager(m/w/x)

München
Full-timeWith Home OfficeExperienced

Expanding yfood's Smart Food brand across 10+ European markets via scalable influencer structures. International social media landscape understanding required. Hybrid work, 30 days vacation, and workation from other EU countries.

Requirements

  • Degree in Marketing, Communications, Business, or related field
  • 2–4 years of experience in influencer marketing, ideally in international/multi-market environment
  • Proven experience managing agencies, influencers, and external partners
  • Strong understanding of international social media and influencer landscape
  • Strong intercultural communication skills
  • Ability to collaborate effectively with diverse cultural backgrounds
  • Strong sensitivity to cultural differences, local trends, and market-specific consumer behaviour
  • Hands-on mentality
  • Ability to work independently in fast-paced, dynamic environment
  • Confidence working with KPIs, campaign reporting, and performance-driven initiatives
  • Fluent English skills (C2 level)
  • Spanish language skills (plus)
  • Additional European languages (beneficial)

Tasks

  • Expand yfood’s presence in international markets
  • Build scalable influencer marketing structures
  • Manage external agencies and partners
  • Drive influencer collaborations for brand awareness
  • Shape local influencer ecosystems
  • Contribute to yfood’s international growth
  • Manage relationships with external influencer agencies
  • Ensure campaigns align with yfood’s processes and standards
  • Support new market launches and growth
  • Collaborate with local partners, agencies, and influencers
  • Serve as main point of contact for agency and partner management
  • Identify and manage end-to-end influencer campaigns
  • Work with influencers on Instagram, YouTube, Twitch, TikTok
  • Develop creative campaign concepts and briefs
  • Produce authentic, high-performing content
  • Track and analyze campaign performance and KPIs
  • Share insights and best practices with stakeholders
  • Support performance-driven initiatives
  • Manage affiliate collaborations
  • Track discount code performance
  • Handle whitelisting and paid amplification
  • Coordinate influencer-led paid media campaigns

Work Experience

  • 2 - 4 years

Education

  • Bachelor's degree

Languages

  • EnglishNative
  • SpanishBasic
  • FrenchBasic
  • GermanBasic
  • ItalianBasic

Tools & Technologies

  • Instagram
  • TikTok
  • YouTube
  • Twitch

Benefits

Flexible Working

  • Hybrid work model

Workation & Sabbatical

  • Workation from other EU countries

Public Transport Subsidies

  • Monthly public transport subsidy

Company Bike

  • JobRad bike leasing

More Vacation Days

  • 30 days paid vacation

Healthcare & Fitness

  • Health management workshops

Free or Subsidized Food

  • Healthy@yfood campaigns
  • Free yfood products

Team Events

  • Sensory Team participation

Snacks & Drinks

  • Fruit basket
  • Free caffeine
  • Free still water

Informal Culture

  • No dress code
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of yfood and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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