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ZOzooplus SE

Head of SEA(m/w/x)

München, Wien
Full-timeWith Home OfficeExperienced

Managing paid search campaigns across Google Ads and Microsoft Advertising for a pet e-commerce leader. Several years of paid search management experience required. Subsidised transport, bike leasing.

Requirements

  • Several years of paid search management experience
  • Proven record in leading teams
  • Developing large-scale SEA strategies
  • In-depth expertise with Google Ads
  • In-depth expertise with Microsoft Advertising
  • Expertise with search and shopping ecosystems
  • Expertise with automation, bidding, and feed optimization tools
  • Strong analytical and strategic mindset
  • Ability to turn insights into measurable growth
  • Excellent understanding of performance marketing KPIs
  • Excellent understanding of attribution models
  • Understanding of interplay between SEA, SEO, social, display
  • Proven communicator
  • Proven people leader
  • Ability to inspire collaboration across teams
  • Hands-on experience with A/B testing
  • Hands-on experience with conversion tracking
  • Hands-on experience with advanced campaign optimization
  • Fluent in English
  • German language skills are a plus
  • Degree in marketing, business administration, or economics
  • Degree in a related field

Tasks

  • Lead and develop the SEA team
  • Achieve strategic, operational, and financial objectives
  • Provide clear guidance, coaching, and motivation
  • Define and execute a data-driven SEA strategy
  • Drive growth and efficiency across markets and platforms
  • Oversee paid search campaign planning and execution
  • Continuously optimize paid search campaigns
  • Ensure best-in-class account structures
  • Implement best-in-class bidding strategies
  • Manage best-in-class keyword portfolios
  • Develop best-in-class creative assets
  • Align media, promotional, and commercial plans
  • Foster sustainable business growth
  • Analyze campaign and market data
  • Identify growth opportunities
  • Challenge existing approaches
  • Align initiatives with business goals
  • Maintain accurate and transparent KPI reporting
  • Enable data-based decision-making
  • Collaborate with Digital Marketing leadership
  • Enhance bidding systems
  • Enhance tracking systems
  • Enhance reporting systems
  • Balance demand capture and generation

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degree

Languages

  • EnglishNative
  • GermanBasic

Tools & Technologies

  • Google Ads
  • Microsoft Advertising
  • SEA
  • SEO
  • social
  • display

Benefits

Career Advancement

  • Career path development

Learning & Development

  • Excellent training and support

Healthcare & Fitness

  • Wellbeing offers
  • Corporate gym rates

Public Transport Subsidies

  • Subsidised transport

Company Bike

  • Bike leasing

Corporate Discounts

  • 20% product discount

More Vacation Days

  • Days off on Dec 24th and 31st

Modern Equipment

  • Company mobile phone
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of zooplus SE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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