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Head of SEA(m/w/x)
Managing paid search campaigns across Google Ads and Microsoft Advertising for a pet e-commerce leader. Several years of paid search management experience required. Subsidised transport, bike leasing.
Requirements
- Several years of paid search management experience
- Proven record in leading teams
- Developing large-scale SEA strategies
- In-depth expertise with Google Ads
- In-depth expertise with Microsoft Advertising
- Expertise with search and shopping ecosystems
- Expertise with automation, bidding, and feed optimization tools
- Strong analytical and strategic mindset
- Ability to turn insights into measurable growth
- Excellent understanding of performance marketing KPIs
- Excellent understanding of attribution models
- Understanding of interplay between SEA, SEO, social, display
- Proven communicator
- Proven people leader
- Ability to inspire collaboration across teams
- Hands-on experience with A/B testing
- Hands-on experience with conversion tracking
- Hands-on experience with advanced campaign optimization
- Fluent in English
- German language skills are a plus
- Degree in marketing, business administration, or economics
- Degree in a related field
Tasks
- Lead and develop the SEA team
- Achieve strategic, operational, and financial objectives
- Provide clear guidance, coaching, and motivation
- Define and execute a data-driven SEA strategy
- Drive growth and efficiency across markets and platforms
- Oversee paid search campaign planning and execution
- Continuously optimize paid search campaigns
- Ensure best-in-class account structures
- Implement best-in-class bidding strategies
- Manage best-in-class keyword portfolios
- Develop best-in-class creative assets
- Align media, promotional, and commercial plans
- Foster sustainable business growth
- Analyze campaign and market data
- Identify growth opportunities
- Challenge existing approaches
- Align initiatives with business goals
- Maintain accurate and transparent KPI reporting
- Enable data-based decision-making
- Collaborate with Digital Marketing leadership
- Enhance bidding systems
- Enhance tracking systems
- Enhance reporting systems
- Balance demand capture and generation
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- English – Native
- German – Basic
Tools & Technologies
- Google Ads
- Microsoft Advertising
- SEA
- SEO
- social
- display
Benefits
Career Advancement
- Career path development
Learning & Development
- Excellent training and support
Healthcare & Fitness
- Wellbeing offers
- Corporate gym rates
Public Transport Subsidies
- Subsidised transport
Company Bike
- Bike leasing
Corporate Discounts
- 20% product discount
More Vacation Days
- Days off on Dec 24th and 31st
Modern Equipment
- Company mobile phone
Not a perfect match?
- norisk GroupFull-timeWith HomeofficeSeniorMünchen
- Seokratie
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Full-time/Part-timeWith HomeofficeSeniorMünchen - CarVia GmbH
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Director Paid Marketing(m/w/x)
Full-timeWith HomeofficeSeniorMünchen, Berlin, Hamburg - JUNGLÜCK
Senior Google Ads & Martech Manager(m/w/x)
Full-timeWith HomeofficeSeniorOberhaching
Head of SEA(m/w/x)
Managing paid search campaigns across Google Ads and Microsoft Advertising for a pet e-commerce leader. Several years of paid search management experience required. Subsidised transport, bike leasing.
Requirements
- Several years of paid search management experience
- Proven record in leading teams
- Developing large-scale SEA strategies
- In-depth expertise with Google Ads
- In-depth expertise with Microsoft Advertising
- Expertise with search and shopping ecosystems
- Expertise with automation, bidding, and feed optimization tools
- Strong analytical and strategic mindset
- Ability to turn insights into measurable growth
- Excellent understanding of performance marketing KPIs
- Excellent understanding of attribution models
- Understanding of interplay between SEA, SEO, social, display
- Proven communicator
- Proven people leader
- Ability to inspire collaboration across teams
- Hands-on experience with A/B testing
- Hands-on experience with conversion tracking
- Hands-on experience with advanced campaign optimization
- Fluent in English
- German language skills are a plus
- Degree in marketing, business administration, or economics
- Degree in a related field
Tasks
- Lead and develop the SEA team
- Achieve strategic, operational, and financial objectives
- Provide clear guidance, coaching, and motivation
- Define and execute a data-driven SEA strategy
- Drive growth and efficiency across markets and platforms
- Oversee paid search campaign planning and execution
- Continuously optimize paid search campaigns
- Ensure best-in-class account structures
- Implement best-in-class bidding strategies
- Manage best-in-class keyword portfolios
- Develop best-in-class creative assets
- Align media, promotional, and commercial plans
- Foster sustainable business growth
- Analyze campaign and market data
- Identify growth opportunities
- Challenge existing approaches
- Align initiatives with business goals
- Maintain accurate and transparent KPI reporting
- Enable data-based decision-making
- Collaborate with Digital Marketing leadership
- Enhance bidding systems
- Enhance tracking systems
- Enhance reporting systems
- Balance demand capture and generation
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- English – Native
- German – Basic
Tools & Technologies
- Google Ads
- Microsoft Advertising
- SEA
- SEO
- social
- display
Benefits
Career Advancement
- Career path development
Learning & Development
- Excellent training and support
Healthcare & Fitness
- Wellbeing offers
- Corporate gym rates
Public Transport Subsidies
- Subsidised transport
Company Bike
- Bike leasing
Corporate Discounts
- 20% product discount
More Vacation Days
- Days off on Dec 24th and 31st
Modern Equipment
- Company mobile phone
About the Company
zooplus SE
Industry
Retail
Description
The company is Europe’s leading online pet platform, delivering happiness to over 9 million pet parents each year.
Not a perfect match?
- norisk Group
Senior SEA Manager(m/w/x)
Full-timeWith HomeofficeSeniorMünchen - Seokratie
Senior SEA Manager(m/w/x)
Full-time/Part-timeWith HomeofficeSeniorMünchen - CarVia GmbH
Performance Marketing / SEA Manager(m/w/x)
Full-timeWith HomeofficeExperiencedMünchen - Avomind
Director Paid Marketing(m/w/x)
Full-timeWith HomeofficeSeniorMünchen, Berlin, Hamburg - JUNGLÜCK
Senior Google Ads & Martech Manager(m/w/x)
Full-timeWith HomeofficeSeniorOberhaching