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YEYepoda

Head of Performance Marketing(m/w/x)

Berlin
Full-timeWith Home OfficeSenior
AI/ML

Scaling DTC e-commerce growth for Clean K-Beauty brands across global paid channels. Extensive performance marketing leadership experience required. Dog-friendly office, free snacks, and urban sports membership.

Requirements

  • Extensive performance marketing or acquisition leadership experience
  • Experience in high-growth DTC, e-commerce, or omnichannels business/agency
  • Ideally experience in beauty or consumer brands
  • Deep hands-on expertise in paid social and paid search platforms
  • Strong track record scaling paid media efficiently
  • Clear focus on CAC, ROAS, and long-term value
  • Highly analytical
  • Strong experience in experimentation, attribution, measurement, and reporting
  • Proven ability to lead and scale international teams
  • Strong commercial mindset
  • Clear understanding of acquisition performance connecting to retention and LTV
  • Experience managing large budgets
  • Owning commercial outcomes
  • Experience working across multiple international markets
  • US market experience is a strong plus
  • Fluent in English
  • Additional European language is a plus

Tasks

  • Lead global performance marketing strategy across paid channels
  • Drive efficient customer acquisition and scalable growth
  • Own performance marketing across the paid customer journey
  • Plan, execute, and optimize performance campaigns
  • Improve customer acquisition cost efficiency
  • Maximize return on ad spend
  • Define and manage media budgets
  • Manage pacing and bidding strategies
  • Manage forecasting across channels and markets
  • Build rigorous testing frameworks for creatives and audiences
  • Scale testing frameworks for formats, channels, and landing pages
  • Partner with CRM, Brand, Product, Analytics, and Data teams
  • Ensure alignment between acquisition and lifecycle
  • Translate performance insights into learnings
  • Inform creative strategy and audience development
  • Inform broader growth initiatives
  • Build and lead a global performance marketing team
  • Develop a high-performing global performance marketing team
  • Foster a culture of experimentation
  • Foster a culture of accountability
  • Foster a culture of continuous improvement
  • Stay ahead of platform changes
  • Stay ahead of algorithm changes
  • Stay ahead of measurement changes

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent
  • BasqueBasic

Tools & Technologies

  • Meta
  • Google
  • TikTok
  • Pinterest

Benefits

Informal Culture

  • Dog-friendly office

Snacks & Drinks

  • Free drinks and snacks

Flexible Working

  • Hybrid working

Corporate Discounts

  • Employee discounts

Healthcare & Fitness

  • Urban Sports membership
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Yepoda and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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