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PHPhilips

Head of Marketing DACH(m/w/x)

Hamburg
Full-timeWith Home OfficeSenior

Developing health-system plans and demand-generation campaigns for global life-science solutions. Master's degree and 5-10 years of campaign/brand management experience required. Subsidized Germany ticket, bicycle/car/smartphone leasing.

Requirements

  • Master’s degree in Marketing, Business, or equivalent
  • 5–10 years of marketing experience
  • Strong campaign and brand management capabilities
  • Expertise in marketing analytics and segmentation
  • Experience in sales enablement and omnichannel engagement
  • Leadership, people, and budget management skills
  • MedTech or healthcare industry knowledge
  • Fluency in German and English

Tasks

  • Develop a comprehensive health-system marketing plan
  • Align marketing strategies with business and sales objectives
  • Collaborate with cross-functional teams for integrated planning
  • Secure stakeholder insights to refine strategic direction
  • Oversee demand-generation campaigns and performance metrics
  • Enhance audience targeting, engagement, and conversion outcomes
  • Coordinate product launches and promotional activities
  • Manage the lifecycle of third-party and proprietary events
  • Adapt global marketing strategies for the DACH zone
  • Negotiate and oversee the marketing budget with Finance
  • Lead, develop, and coach the marketing team
  • Manage daily operations for marketing and communication staff
  • Drive proactive PR and communication efforts

Work Experience

  • 5 - 10 years

Education

  • Master's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Benefits

More Vacation Days

  • 30 days annual leave

Public Transport Subsidies

  • Subsidized Germany ticket

Company Bike

  • Bicycle leasing

Company Vehicle

  • Car leasing

Modern Equipment

  • Smartphone leasing

Learning & Development

  • Professional training courses
  • Personal development courses

Healthcare & Fitness

  • Healthcare programs

Retirement Plans

  • Employer-funded pension plan

Generous Parental Leave

  • Two weeks partner leave

Corporate Discounts

  • Discount on Philips products

Snacks & Drinks

  • Free drinks

Free or Subsidized Food

  • Low-priced canteen

Informal Culture

  • Informal culture

Purpose-Driven Work

  • Paid voluntary work day

Team Events

  • Team and cultural activities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Philips and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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